Our blog showcases recent campaigns across strategy, social media, digital and graphic design
work, along with providing some handy social media tips along the way!

Do you want to know how to get the most out of your Twitter posts? Consider some of these tips from Dan Zarella, the self-proclaimed Social Media Scientist. Dan conducted some analysis of tweets and recommends some great ways to increase your click through rates (CTR). You can check out his original article here.

Write Tweets between 120 and 130 characters
Tweets with 120 and 130 characters have the highest CTR.

Place links about 25% of the way through
The highest CTRs are for Tweets in which the link appears about one quarter of the way through.

Dan has found that Tweets containing the words "via," "@," "RT," "please," and "check" have the highest CTRs.

Verbs are better than nouns
Tweets with more adverbs and verbs tend to have higher CTRs than those heavy with adjectives and nouns.

Tweet on the weekends
To increase your CTR, post your Tweets on Friday, Saturday or Sunday.

Tweet later in the day
Tweets posted in the afternoon have higher CTRs than those posted in the morning.

As one of the largest social networks online, Twitter provides an excellent platform to communicate to a wider audience. Contact our friendly team today if you would like to find out more about incorporating Twitter and other social media channels into your overall marketing strategy.

Red Crayon recently completed a social media re-launch of 'The Girl with the Dragon Tattoo' book series by Steig Larson to coincide with the launch of the film at the beginning of  2012.

With the release of the film in cinemas around Australia, Red Crayon was employed to work with Macmillan Publishers to create a campaign that would ignite interest in the 'The Girl with the Dragon Tattoo' series of books following the launch of the film. The purpose of the campaign was to  entice and encourage customers to purchase the books to find out what happens next in the trilogy.

The campaign was launched using a Custom Facebook Application that asked entrants to send an email to 5 of their friends in order to go into the draw to win Gold Class cinema tickets. Utilising the film's campaign imagery Red Crayon created a design that encompassed the look and feel of the newly released film, as well as the book series.

To promote the competition Macmillan ran a series of Facebook advertisements that directed people towards the Macmillan Facebook page. The number of fans liking and engaging with the Macmillan Australia page has increased by 500 since the beginning of the campaign.

About the client:
Pan Macmillan is a major distributor and publisher of books in Australia, putting out a wide range of acclaimed authors and titles including the Macquarie Dictionary and the Guinness Book of Records.

View The Girl with the Dragon Tattoo Custom Facebook Application

Original article on Mashable.

With over 800 million active users, it's no surprise that Facebook collects huge amounts of information those users. With the newly improved Facebook Insights, page owners now have access to more information than ever about their fans. Sifting through all of that data can be challenging, so you may want to target a smaller amount of key metrics. Following are some suggestions:

1. "People Are Talking About This"
"People Are Talking About This" is a new metric that is visible to the public. It represents the total number of people over the past seven days who have engaged with your page in ANY way. It's a great tool to help you track engagement over time and measure the effectiveness of any strategies you employ to increase engagement.

2. "Engaged Users"
On your Insights dashboard, you will see a chart called "Engaged Users" in the Page Post information area. This is the number of unique people who have clicked anywhere on a particular post within a 28-day time period. Clicking on the number will give you a pie chart with types of clicks. This data demonstrates how many people are paying attention even if they don't like or make a comment. You will also learn HOW your audience interacts with your posts which can help you develop more engaging calls to action.

3. "External Referrers"
You can find "External Referrers" by clicking on Reach (under Insights in your sidebar). This list shows how many times people arrived on your Facebook page from an external site during a certain time period. By determining where your current Facebook referrals are coming from, you can develop a strategy to increase the number of referrals you receive.

Contact our friendly team today if you would like to find out more about how we expertly work with our clients across social media strategy, customised social media tactical design and execution, as well as ongoing maintenance and monitoring.

Red Crayon has been busy working on an exciting campaign that launched on January 1st for Cold Rock Ice Creamery. With the ice cream season dawning, Red Crayon developed a creative campaign to drive traffic in store and increase sales during the Summer months.

Aptly titled, 'Unlock the Gold Rock', customers are given the opportunity to win $10,000 in gold by purchasing any Cold Rock product in stores throughout the month of January. The campaign was rolled out across a number of tactical items including  a National TV campaign that aired across a both free to air and pay TV networks. To support the TVC was a custom Facebook Application, in which customers entered their details and secret code for their chance to win the $10,000 piece of gold.

The competition opened on January 1st 2012 and closes January 31st.  Since the campaign launch, the competition has received a huge response, with thousands of entries within the first week.

Cold Rock Ice Creamery, owned by the Franchised Food Company, is an Australian store specialising in creating a unique ice cream experience where customers can mix in confectionery products over the trademarked iced slab. The brand is fun, lively and exciting and Red Crayon is thrilled to be working on it.

View Cold Rock Custom Facebook Application

Original article on Social Media Examiner 

If you are wondering how social media will impact your business this year, you are not alone. Following are some noteworthy predictions in a recent article from some of the pros at SocialMediaExaminer.com:

Businesses consolidate social media activities
With so many social media networks on offer these days, expect businesses to adopt a more selective approach with their social media strategy. Smart marketers are realising that it’s more about being seen in the right places than being seen everywhere. The right places, in this instance, means the networks that yield the best results, not necessarily Facebook and Twitter for some businesses.

Businesses outsource content creation
Because social media is becoming more mainstream, content and efficiency will play bigger roles. However, regularly creating unique and compelling content can be a struggle for marketing teams who are already operating at or beyond full capacity. Outsourcing the creation and posting of content will be an obvious solution for some businesses.

Unique Facebook marketing experiences
In early 2012, Facebook will hit ONE BILLION users, and some predict that this milestone will draw more attention than ever to Facebook. Expect to see more small businesses migrating to Facebook, and the appearance of more creative applications from businesses already on Facebook. Businesses realise that offering unique user experiences, such as interactive third-party apps, live video and enhanced customisation, will help them stand out from the masses.

Contact our friendly team today if you want to learn more about how we expertly work with our clients across social media policy, social media strategy, customised social media tactical design and execution, as well as ongoing maintenance and monitoring.

If YouTube is part of your social media strategy, you may be wondering how you can use it to drive traffic to your website. A recent article on socialmediaexaminer.com suggests three excellent ways to convert YouTube viewers into visitors of your website.

1.    Include a strong call to action
At the end of your YouTube video, you should be telling viewers exactly what to do, and why to do it. In other words, a compelling offer needs to be part of your marketing strategy and you need to communicate this clearly and persuasively.

2.    Use the video description box
When you upload your video to YouTube, add a strategic description. In the video description box, add a 5-6 word call-to-action at the beginning and include your URL. You can also add some descriptive text and include your URL again at the end.

3.    Use the call-to-action overlay feature
By using the little-known call-to-action overlay feature, you can convert visitors to traffic. The overlay is a simple banner that sits over the lower third of your video. You provide the copy, a thumbnail and a URL so you have complete control over the message. To activate the overlay feature, you’ll need to sign up at ads.YouTube.com.

Remember to add all three of these strategies to your videos to increase traffic to your website. Most importantly though, be sure have a very compelling call-to-action. You need to offer something people want!

Contact our friendly team today if you would like to find out more about incorporating YouTube and other social media channels into your overall marketing strategy.

With less than a week to go until Christmas, the team at Red Crayon are feeling very festive! Red Crayon recently completed a Christmas illustration for SkyBus, the Melbourne Airport to city bus service that has day departures every 10 minutes.

SkyBus was looking for a Christmas card design that would stand out from the crowd and capture the playful, yet sophisticated nature of their brand. Red Crayon’s illustrators came up with a bright, cheerful image of Santa Claus popping his head out the window of the red SkyBus.

The Christmas card was sent out to key stakeholders of the business, wishing them a Merry Christmas and reminding them of the SkyBus service. Red Crayon also adapted the Christmas card design for the SkyBus custom Facebook application, sending out a Christmas message to their Facebook fans.

About the client:

Skybus commenced operations on 6 June 1978, running a shuttle service between Melbourne Airport and the city. SkyBus offers the quickest and most convenient way to travel to and from Melbourne Airport with services operating every 10 minutes, 24 hours a day and 7 days a week.

A recent article featured on Mashable.com shares details of research that was conducted using webcam eye-tracking software. Participants were asked to look at the top Facebook brand pages in the world to gain some insight into where users spend most of their time looking while on specific pages. The research demonstrated the following:

1.    Visitors not only see the wall first, but also spend the most time on it. This is above any other element on a Facebook page.
2.    Profile pictures with faces in them get more attention than those featuring products.
3.    The more photos that are on a wall, the more time that people spend looking at it.

In today’s social media-saturated world, these facts are invaluable to marketers looking to get into the heads of their customers. Facebook Custom Applications are an ideal way of driving people to the Facebook page, but once they are there customers need to be engaged by the content on the wall since this is where they spend the most of their time interacting with your brand.

If you have any questions about how to engage your customers using your Facebook wall please contact us here.

Getting into the Christmas spirit, Red Crayon recently worked on a campaign for Cold Rock Ice Creamery promoting their limited-edition Christmas pudding ice cream cakes. In the lead up to Christmas, Cold Rock launches an ice cream cake that is shaped like a pudding and filled with delicious pudding ingredients to give their customers with a festive ice cream experience.

Red Crayon illustrated a bright, Christmas scene at Santa’s table, depicting a number of favourite Christmas characters gathered around one of the Cold Rock ice cream puddings. The campaign was rolled out across a number of in-store tactical items, including cabinet stickers, Electronic Direct Mail, web updates and badges for the staff members. The overall effect is a cheerful and bright holiday campaign, getting customers of Cold Rock into the Christmas spirit.

About the client:
Cold Rock Ice Creamery, owned by the Franchised Food Company, is an Australian store specialising in creating a unique ice cream experience where customers can mix in confectionery products over the trademarked iced slab. The brand is fun, lively and exciting and Red Crayon is thrilled to be working on it.

Red Crayon recently worked with Macmillan Publishers to launch the new book "Playground" by rap artist 50 Cent, via social media. The book was released on 1 December 2011 and tells the ‘almost true’ story of a boy growing up, based on the real life of 50 Cent as a child.

Red Crayon worked with the digital marketing team at Macmillan to develop a custom Facebook application that would provide details about the book, and drive customers to enter a competition surrounding the launch. The winner of the competition would win a Kobo eReader.

The Red Crayon design team created a concept that captures the nature and personality of 50 Cent, whilst representing the professional feel of the Macmillan brand. Red Crayon then developed the Facebook page, and coded it to work within the Facebook framework. In addition to the custom Facebook application, Red Crayon worked with Macmillan to develop Google Adwords and Facebook advertising campaigns to reach the target audience and ultimately drive sales of "Playground."

The Facebook page launched on 1 December 2011, and in five days there has been an increase of 346 new likes on the page, demonstrating the strength of a custom application to build engagement on Facebook.

About the client:
Pan Macmillan is a major distributor and publisher of books in Australia, putting out a wide range of acclaimed authors and titles including the Macquarie Dictionary and the Guinness Book of Records.

View Macmillan Custom Facebook Application

Original article on Mashable Business
It’s becoming increasingly clear that social media is forever changing customer service. Consumers want immediate answers, and if they are not happy, they may eventually let people know on social media platforms. In today’s climate, smart businesses will leverage their social channels to spread a positive brand reputation. Following are five tips about using social media for customer service:

1. Be Fast
When a customer turns to social media for a support issue, he expects a brand to generate the fastest response possible.

2. Be Visible
Private and direct messaging on Facebook and Twitter is great, but when it comes to customer service, it’s best to be totally transparent and visible.

3. Be Consistent
It’s vital that you ensure all customer support answers remain consistent across the web and across all social channels your company uses.

4. Be Organized
The management of social media is a huge challenge and trying to do it over multiple networks is impossible if your support staff isn’t properly organized.

5. Be Human
Keep your social media customer support as human as possible. People respond best when they feel like they’re talking to other people.

Contact our friendly team today if you would like to find out more about how we expertly work with our clients across social media policy, social media strategy, customised social media tactical design and execution, as well as ongoing maintenance and monitoring.

With such a strong focus on social and digital media these days, it’s easy to forget about more traditional options such as print when developing a marketing strategy. A printed catalogue is a tried and true approach in many industries, such as retail, and it remains a valid tool for driving sales in some situations. So when Red Crayon was asked to present creative concepts for the Nova Pharmacy Christmas 2011 Catalogue, we considered other approaches but in the end, we knew not to mess with a good thing!

Nova wanted a fresh new design for their catalogue that was clean and modern with a Christmas theme including presents and ribbons. It was essential that the catalogue be simple and attractive, with a mid-range look and feel to appeal to Nova’s target market of females over 25.

Red Crayon developed an eye-catching graphic design that incorporated Nova Pharmacy’s branding elements and featured images of designer fragrances and other items. Where necessary, we photographed items to be included in the catalogue and retouched images as well. Once the catalogue was complete, Red Crayon delivered finished artwork to Nova along with a web-friendly PDF.

About the client: Nova Pharmacy are part of the PBS Services family with locations throughout the Melbourne region, and in South Australia and Queensland. Nova Pharmacy are dedicated to enhancing the health, well-being and lifestyle of their customers.  They pride themselves on their professional service, trusted advice and competitive prices.

Red Crayon has recently been working with Brooks Sports Australia to design and develop a new Facebook Application and an online entry form. This custom app was designed to raise awareness of the new Pure Project shoe range and increase customer engagement with the Brooks Sports Australia Facebook page. The online entry form was designed and coded to promote the a competition where individuals are asked to nominate their favourite shoe from the ‘Pure Project’ range. By entering the competition they will go in the draw to win an Ironman Melbourne entry ticket.

In order to make the application visually appealing to the target market, our graphics team was heavily involved throughout the process of concept development, through to design and user experience. As the shoes are bright, bold and funky, these were the main ideas behind the design. Also, as all of the Brooks Sports Australia collateral contain the brand ethos ‘Run Happy’, it was important the overall design incorporated this key messaging.

About the client
Brooks Sports Australia is a leading running company that designs and markets high-performance men's and women's running shoes and apparel in over 40 countries worldwide. With a commitment to building innovative running gear, they strive to keep their consumers running longer.

View Brooks Sports Australia Custom Facebook Application

iPad kiosks are used by a number of our retail clients to capture data to allow customers to join a mailing list or enter a competition. This utilises the portable technology of the iPad and capitalises on the easy of use of the touch screen, it also looks great and reinforces to your customers that your company keeps up with technology and trends. We have recently designed and developed interactive sites for Platypus Shoes and Vans, which saw the creative team at Red Crayon developing the look and feel, then building an interactive form for customers to enter their contact details to join up to the VIP list. Function and design in the one project - you gotta love that!

The new Australian and New Zealand Skechers site is now live! Red Crayon has recently worked with the Skechers brand team to design, develop and launch the website with a fresh, modern and fun look and feel. The Red Crayon creative and web design team developed the creative concepts, then once the successful option was chosen, the site was developed and built on a Joomla Content Management System. Following extensive user experience and browser testing, the site was officially launched!

The result is a site that is bright and engaging that reflects the global brand, as well as allowing for easy navigation. To see it for yourself click here

About the client:
Accent Group acts as the Australasian distributor for a number of world-leading footwear fashion brands, including Skechers. The billion-dollar company Skechers USA, Inc. is an award-winning global leader in the lifestyle footwear industry. They design, develop and market lifestyle footwear that appeals to trend-savvy men, women and children. Skechers’ success stems from its high-quality, varied product offering, diversified domestic and international distribution channels, and cutting-edge print and television advertising.

A question we are often asked from our clients is, who is looking at Facebook pages and how do I target the right audience? The latest figures, straight out of the US, have told us that the largest single age group on Facebook are 35-44 year olds at 28%, the second largest, are 18-24 year olds at 24% of the Facebook population. How do we use these figures to target the right audience? It's simple, it's all in the content.

Tailor your content, what you say and the tone of how you say it, to suit the demographic you are wish to target. When you are talking to your audience use relevant key messages that not only reflect your business but clearly identifies the key message you are trying to get across.

A concise, well-planned strategy is key to your success in targeting the right audience. We have worked recently with Sky Bus to build a strategy around the implementation and maintenance of their Facebook page and within
2 months we have doubled their followers!

Is your business on Facebook? With over 800 million users it's time to jump on board and join the conversation. Give us a call today.

Click here to contact us

2012 is fast approaching and we have just completed designs of 2012 calendars for Retracom, one of our clients based in Brisbane.

The brief was to create two different concepts for our client, incorporating a variety of imagery and design techniques. The concept of choice was to have a mosaic for the front cover and a variety of imagery throughout reflecting the products and services Retracom provide.

So once we had approval to go with the concept, into studio we went and the graphic designers worked away creating six unique designs for the bimonthly calendar. With sparks of creativity flying, the team at Red Crayon pulled together a great piece of work. A definite highlight of the campaign was seeing the development of the mosaic design. Using an array of photos, our graphic designer created a texturised image in the form of the client's logo, which really brought the design to life. For the other pages, we drew on previous projects we have done for Retracom to tie all their marketing campaigns together. As a result, another project complete, a modern, artistic calendar, and a very happy client.

About the client:
For over 30 years Retracom has proven to be one of Australia’s leading cold room panel manufacturers. They are a family owned and operated company specialising in panel manufacturing, installation, building manufacturing and hire.

Following the merger of Britton Financial Planners and Burke, we were proud to be engaged to assist in redeveloping their online presence. This development included creative design development, build and Search Engine Optimistaion (SEO) of a new website. The creative team began by developing design concepts that evoked a sense of professionalism, trustworthiness and experience with a modern look and feel. Using both people focused and seasonal landscape imagery ensured an emotive connection was forged in peoples’ minds regarding future planning, financial stability and the freedom that comes with well managed, professional financial planning and advice.

Our creative and website development teams began with concept and wireframe development of the proposed site and rolled the chosen, completed design out across the full website which was then expertly built using the Joomla! Content Management System (CMS). To ensure the website is found by the required target audience we also performed SEO on the website using our tried and tested approach.

Visit the website here

About the Client:
Burke Britton Financial Partners offer their clients expert financial planning advice by incorporating over 100 years of combined experience with talented strategic acumen. As an accredited member of the AMP Financial Planning group, you can rely on Burke Britton Financial Partners to build, protect and manage your wealth.

Is your business thinking about using Social Media?

Are you overwhelmed and not sure where to start?

Do you feel pressured to have a Social Media presence
but not sure what your presence should be?

Launching your business into the social media realm need not be something to be feared, but with research, a considered approach and defined measurement channels - you can ensure your business reaps solid rewards.

A myriad of Social Media options are available and it is important that your business uses the correct channels for your specific needs.

Should you create a custom Facebook custom application or perhaps start a LinkedIn Group or even a branded YouTube Channels? Whatever options you are interested in for your business, Social Media policy and a robust strategy are the first, and integral, steps to ensuring you head in the right direction.

When we run policy and strategic sessions with our clients we workshop and think tank questions such as:

• What does your business hope to achieve by using social media? Is it for: brand awareness, development of brand advocates, increased sales or something completely different?
• How will we measure your return on your investment?
• What policy will you have around business usage and engagement? How will staff be able to use, comment and post on social media?
• What will be the policy and process of handling a negative comment?

These questions can help you start to identify a few of the necessary building blocks for your customised business social media policy and strategy.

Contact our friendly team today if you would like to find out more about how we expertly work with our clients across social media policy, social media strategy, customised social media tactical design and execution, as well as ongoing maintenance and monitoring.

Red Crayon was responsible for developing a creative concept for the Nutshack Father's Day promotion in order to encourage people to buy Nutshack products as gifts on
Father's Day.

It was essential to ensure that the marketing materials produced were eye-catching and enticing to shoppers while at the same time supporting the Nutshack branding. The campaign was rolled out over a series of tactical items, including posters, stickers and updates to the existing Nutshack web page. Additionally, an Adwords campaign was run to direct potential customers towards the website. The campaign focused on a competition, giving shoppers the opportunity to enter into a draw to win a V8 Hot Lap, courtesy of events company 'Red Balloon'. All you needed to do to enter was purchase a Nutshack personalised feast as aFather's Day gift!

About the Client
Red Crayon has been working with Nutshack since the beginning of 2011. Nutshack has been franchising since 1994 and has enjoyed a steady growth, holding a strong position in the market today. The company is proudly 100% Australian owned, and is a brand of the Franchised Food Company. Nutshack boasts an impressive selection of quality nuts, dried fruits and gourmet chocolates and is the ideal place to find the most comprehensive range of fresh, tasty & healthy snacks.

Original Article Awareness Networks

There are elements that need to be considered when building a successful Social Marketing campaign, these were outlined in a recent article which we have summarised below:

• Passion - Social Media is not just a way of driving leads and sales, it is also a way of giving your fans a voice to share their passion about the brand resulting in building brand awareness and conversation.
• Plan - Social Media is growing rapidly and should be considered as part of your future direction. Commit now and take an opportunity to test and tailor engagement based on feedback and results achieved. Agencies such as Red Crayon can offer advice and create realistic plans and projections on Social Marketing.
• Tools - The number of tools and apps is endless so you should focus on a specific number of tools and get it right! It is important not to go overboard and spread your focus too thinly. Develop your expertise and learn from the mistakes of others.
• Search - Create social content such as Blogposts, YouTube Channels and Webinars, these help add value and keywords which in turn improve search engine rankings. Think about where are your prospective customers are searching, and be there!
• Help - Plan your resources around these key functional areas: Research & Insight, Engagements & Community Building, Media Planning & Integration and Data & Analytics.
• Goals - Understand what you want to achieve and where and how you want to participate and stick to your plans.
• Budget - Allocate a social media budget based on social media maturity. Use industry benchmarks to allocate your.
• Time - Go in for the long haul. This is one of the most important channels of future marketing, customer services and product developments.
• Why - Only a portion of your social efforts can be tracked directly to sales, most is relationship development based. Look at long term investment in your brand by focusing on existing customers, they will help spread the word for you.

Red Crayon recently designed a website for the online fashion portal Hanger Nation. Hanger Nation showcases recent clothing collections from a range of designers as well as having the most up to date fashion news from Australia and around the world.

Hanger Nation came to Red Crayon needing a complete refresh of their website design, having already developed an iPhone application. Red Crayon came up with a design that captures the high end fashion and cutting edge feel of the Hanger Nation brand.

The Hanger Nation website houses a series of digital elements including images, videos and celebrity blogs and Red Crayon developed a design that allows all of these elements to work synergistically to ensure that Hanger Nation is the first place for the fashion conscious to go to hear about the latest discounts, ranges and news from all the hottest brands.

Visit the website

Facebook Changes
Original article on Social Media Examiner

Facebook has been busy with some additions to the site:

- A new profile layout, called Timeline, showcases your life and interaction on Facebook through a timeline. This will be rolled out to users over the coming weeks
- Facebook Apps improvements mean that we have the ability to create even more social apps allowing more interaction between friends and followers
- You now have the ability to create a group of your friends where you will be able to see their posts and be able to post comments which only they can see
- The news feed now allows you to hide feeds you no longer care about or don’t wish to see
- The Ticker will allow a constant stream of your friends updates and allow you to comment in real time
- The addition of Friends Activity will now let you see what your friends are posting on business pages they like
- You no longer need to Like a page to be able to post a comment

How it can help you: Facebook is now the 2nd most used website in the world with over 800 million active users. A Facebook business page allows people to become fans and post comments about your products or service. This allows for continuous feedback from consumers and gives you the ability to keep them up to date with the most recent news and events.

This means that your customers (and potential customers) are constantly seeking ways to interact with brands online, and are open to participating and engaging in a public forum. Due to this, Facebook is the ideal platform to engage and connect with your target audience. So if you’re not involved, it’s now time to start!

Contact us to find out more

Red Crayon recently developed a campaign concept to generate awareness of SkyBus, an airport to city bus service that runs every 10 minutes during the day from Southern Cross Station to Melbourne Airport. Red Crayon developed the creative concept 'My Melbourne Moment' which asks competition participants to capture their Melbourne Moment with a pair of SkyBus sunglasses, which were custom designed for the purpose of the campaign.

As part of the campaign Red Crayon produced a YouTube video starring SkyBus' brand ambassador Lauren Phillips. Red Crayon began the production process by developing a creative concept and storyboard that captured the spirit of the campaign, enticing people to enter the competition and get excited about the opportunity to win $5000.

The online video was created to illustrate to customers the fun, playful side of SkyBus as well as show the ease of entering the competition. The clip was shot in a studio using a green screen, with Lauren Phillips narrating. A series of shots of Melbourne were then placed behind Lauren, edited in quick succession to illustrate the various opportunities and places to capture ones own 'Melbourne Moment'.

The SkyBus Melbourne Moments competition launched on Monday 19th September and runs until November, involving a number of tactical items including flyers, EDMs, scooter advertising, Custom Facebook application and entry form and online web advertising.

To enter the SkyBus competition for your chance to win $5000 worth of Melbourne Moments please click here

Social Media and Guerilla Marketing
Original blog on Francesco Mugnai 

Guerilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big budget. In today's media saturated landscape it is vital for brands to stand out amongst the crowd.

Guerilla marketing abandons traditional marketing tactics for a more innovative, creative and ultimately engaging strategy. With the development of social media, Guerilla marketing has become increasingly relevant as individuals are constantly bombarded with branding messages. People are looking for an experience, a straight brand message is no longer enough.

By creating a memorable experience around a brand, where individuals are intrigued, challenged and engaged, they are significantly more likely to discuss and reflect on the experience with others. In today's society, this is most likely to be done using social media channels such as Facebook.

Guerilla marketing generates a conversation around an event, delivering the brand message in a way that challenges the typical perception of the brand. Click here to see some examples of successful Guerilla marketing campaigns.

Contact us to find out more

Red Crayon has recently been working with Ramsay Engineering to design and develop a new website to showcase their professional business and highlight their long, respected history within the electrical manufacturing arena.

In order to make the site visually appealing to the target market, our graphics team was heavily involved throughout the process of concept development, through to design and user experience. The site design used strong technical elements including line drawings of specific custom products and 3D graphics for the background imagery.

The new site was built using a Joomla content management system to allow our client to update the site with new information when necessary. Red Crayon also applied detailed Search Engine Optimisation (SEO) to the site and compiles a regular analytics and recommendations report based on the website statistics to assist Ramsay Engineering understand how their site is functioning and how their target audience is interacting with their website.

About the Client
Ramsay Engineering is an Australian owned and operated industrial and electrical engineering and manufacturing business. They have been providing custom built products to some of Australia’s largest power generation, transport and infrastructure projects for over 40 years. With over thirty staff, the company and its employees are passionately committed to innovation, performance, quality, price and delivery.

Visit the website

Custom Facebook Applications and SSL

Custom Facebook applications are normally hosted on a server that is external from Facebook and all information brought into Facebook is translated through use of an iframe medium.

From 1st October, all information hosted externally of Facebook must have a SSL (Secure Sockets Layer) applied to the location where it is hosted. Facebook hope that this will increase browsing security by changing the way custom applications are allowed to interact with Facebook.

An SSL is a security certificate and it encrypts your digital information to enhance your security. If your custom Facebook application does not have an SSL, it will no longer appear on your Facebook page after the beginning of October.

What does it mean for you?
If you have a custom Facebook application, you will need to ensure that an SSL is applied to the host location to ensure your custom application remains live.

Your application will either be hosted on your own server, or the server of the company that created it for you. If it is hosted on your own server you will need to purchase and install an SSL (this is easily purchased through web hosting companies and paid for annually).

If Red Crayon has created your custom Facebook application, we will be in touch over the next couple of weeks to advise and discuss the purchase and installation of a SSL on your server.

Red Crayon will be purchasing a SSL for our own environment and this will, in turn, ensure that if your custom Facebook application is hosted with us, it will meet these new requirements implemented by Facebook.

Contact us to find out more

Twitter Changes
Original article on Social Media Examiner

Twitter has been busy rolling out some changes recently:

• The old @Mention tab is replaced with two new tabs: an "@Username" tab and an "Activity" tab. Similar to Google+, this shows you new people who have followed you and new activity of people in your network.
• Pictures are easier to share, you can now upload images (up to 3MB) directly to your account. 
• You can send Twitgrams (private messages) to anyone on Twitter. 
• You can now connect your Klout account to Blogger, Tumblr, Flickr, Instagram and Last.fm to track your social influence. 
• HubSpot has a tool (WhoReTweetedMe) that allows you to analyse your website and provides statistics including your 20 most influential tweeters with a link to thank them with a tweet. 
• The Twitter bird is called Larry!

How it can help you: Twitter is becoming more and more popular with both individuals and companies - during the past year there has been a 182% increase in the number of mobile Twitter users alone. Twitter can connect your business to customers in real-time, with short snappy posts that keep interest up with your followers.

Twitter is a great way of gathering market intelligence and of monitoring when your company or product has been @ mentioned. As one of the largest social networks online, Twitter provides an excellent platform to communicate to a wider audience. It is increasingly common for an individual to use Twitter to keep up to date with a brand they like, so it’s well worth getting involved!

Contact us to find out more

Red Crayon has been working alongside Melbourne Market Authority to develop a concept for the MarketFresh 2011 Spring Racing Campaign. This campaign was focused on promoting the use of fresh flowers throughout racing events across Victoria.

A custom Facebook competition has been designed to give fans the chance to win one of 3, $350 shopping voucher prizes. To enter they must upload a picture demonstrating how they used fresh flowers to brighten up their outfit. There is an additional draw for a Polaroid camera if they also sign up to the mailing list.

To create the campaign concept, a 1/2 day photo shoot was arranged at a studio in Elwood with gorgeous models and (most importantly) flowers! We incorporated fresh flowers into dress accessories in the form of headwear, bracelets and button holes, tempting people to get creative by dressing up with flowers and letting their 'Imagination run wild'.

Marketing collateral for this campaign includes direct mail, posters, an EDM and web banners. The MarketFresh campaign will run from Saturday 27th August for 3 months.

About the client:
MarketFresh is Melbourne's wholesale fruit, vegetable and flower market. The Melbourne Market Authority is responsible for managing the Melbourne Market, which is one of six central fresh produce markets in Australia. This market is a direct link between wholesalers and greengrocers in regional Victoria and Melbourne. The Market is vibrant and highly valued within the Victorian industry, offering an enormous contribution to the economy and the community.

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Facebook Advertising
Original article on AdNews

The dominance and success of Facebook is becoming ever more evident as a recent
article illustrated.

• Facebook has declared that its online audience is now the second-highest in ranking behind Google and has overtaken Ninemsn.
• They claim that the average user spends just over 6 hours per month on Facebook, which equates to around three times more than the time spend on its rival Ninemsn.
• In regards to revenue, Facebook shows the fastest growth amongst any other main online publisher and its predicted to write more than $50 million in Australia by
  year's end.

How it can help you: Facebook is currently one of the largest social networks online and is therefore an excellent asset that can be used to communicate to a wider audience. It is increasingly common for an individual to use Facebook for information and company searches (in a 'Google Search' way) meaning that your business Facebook page needs to look impressive and be as functional as possible.

A Facebook business page allows people to become fans and "like" your brand, this not only creates a forum in which information can be distributed, but it also allows for continuous feedback from consumers and the possibility of further interaction. Keeping your followers updated with the most recent news and events, as well as tempting fans with occasional offers, has fantastic results and would be highly desirable.

Integrating Facebook ads into your marketing strategy is another way to generate awareness for your brand. These ads work in a similar way to Google Adwords, but also have the additional advantage of being able to include an image relating to the viewers interest. These ads can be specifically targeted towards people of a particular demographic and can be controlled with monetary budgets and data analysis.

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Red Crayon has recently been working with CS Energy during the company’s transition to a new structure and portfolio of assets following the Queensland Government's restructure of its generating companies from three companies into two. CS Energy undertook a re-branding exercise to herald their re-entry into the industry as a new business from July 1. Red Crayon was appointed to address the rebranding of the Queensland energy organisation through brand development, strategy and collaboratively worked with CS Energy to meet their strategic and tactical requirements.

Red Crayon began by running focus groups and brand strategy workshops as the first steps to designing a new logo and brand, which truly represent the new direction, new focus, new strategy and new portfolio of CS Energy. With a focus on strong and vibrant colours, together with multifaceted symbolic shapes, a new logo and brand for CS Energy was born that reflected its past, present and future in a modern and positive way.

Once the logo was completed, Red Crayon ran a positioning workshop and then began the tactical roll out and application of this new brand and logo to a list of priority items. Ongoing transparent and active two-way communication with staff was crucial. Red Crayon developed and executed the following elements: video production and post production, business cards, letterhead, envelopes, website creative re-skin, intranet creative re-skin, desktop backgrounds, screensavers, email signature, desktop calendar, pull up banners, PowerPoint and Word templates, graphical map and organisational chart representations among others.

Red Crayon is proud to be working with CS Energy and looks forward to continuing to assist CS Energy in the future.

About the client:
CS Energy is a Queensland Government owned energy provider with a unique mix of technology and an innovative approach. They employ skilled, talented people who are striving to deliver a sustainable and commercially viable future for the organisation and the people of Queensland. At CS Energy our future is bright

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Earlier this year, Red Crayon took on the management of SkyBus’ Social Media content. Red Crayon posts to the SkyBus social media accounts Facebook and Twitter 3 times a week to ensure that regular engagement with followers is maintained. SkyBus and Red Crayon seek to strike a balance between maintaining contact with SkyBus customers while being conscious not to over-post and be too overbearing with constant brand messages.

Red Crayon’s focus is on communication and engagement with followers, meaning the posts encourage customer response, resulting in two-way communication. SkyBus offers a rational airport shuttle service, however many customers feel emotionally connected with the brand as it has strong associations with visiting family and friends.

Since commencing management of Facebook this year, the volume of monthly active users increased from 54 in March to 353 in August, a 553.5% increase! SkyBus now have 523 likes on Facebook and 551 followers on Twitter.

About the client:

Skybus commenced operations on 6 June 1978, running a shuttle service between Melbourne Airport and the city. SkyBus offers the quickest and most convenient way to travel to and from Melbourne Airport with services operating every 10 minutes, 24 hours a day and 7 days a week.

For more information visit the website: www.skybus.com.au or follow SkyBus Online

Red Crayon has been working with Skechers throughout July to create a 15 second Television Commercial that would showcase the products available within the Skechers range. The aim was to demonstrate that there is something for everyone and a style to suit all tastes.

The initial concept was to ensure that the ad was bright and exciting with an emphasis on a mixed demographic customer focus. Red Crayon needed to ensure that the content and audio-visual message was appropriate for the extensive and varied target audience, while at the same time, retaining the holistic element to the Skechers branding.

The commercial will run until mid-August across national Australian television stations including Channel 7 and Foxtel.

About the client:
Accent Group acts as the Australasian distributor for a number of world-leading footwear fashion brands, including Skechers. The billion-dollar company Skechers USA, Inc. is an award-winning global leader in the lifestyle footwear industry. They design, develop and market lifestyle footwear that appeals to trend-savvy men, women and children. Skechers’ success stems from its high-quality, varied product offering, diversified domestic and international distribution channels, and cutting-edge print and television advertising.

Over the last few months Red Crayon has been working with Mission Australia to re-brand their Early Learning Centres and roll this out across a wide range of collateral both printed and online. Red Crayon began the re-branding process by running a positioning workshop which undertook an internal and external situational anaylsis while also strategically addressing the brand personality, among other important collaborative exercises. Due to the centres being located in lower socio demographic areas around the country, Red Crayon ensured the recommendations and tactical items presented were appropriate for the target audience.

The logo and brand were designed and developed to be visually engaging and appealing. Bright and vibrant colours were used for the logo focusing on a strong nature orientated visual to evoke the nurturing and natural environment created for the children. The next step for Red Crayon was to roll this new brand out across a range of collateral including: outdoor signage, stationery, press advertisements, uniforms, postcard direct mail pieces, email signatures and staff handbooks, amongst a range of other internal communications ensuring the branding remained eye catching and consistent. The final and integral tactical item was the creative design for the website. Red Crayon creatively designed the website to ensure a consistent look and feel with all other collateral to achieve holistic branding for the business. As the website is aimed at parents with low literacy levels, Red Crayon ensured the was simple to use and easy to understand for all viewers.

About the client:
Mission Australia Early Learning Services is a community-based quality early learning, childcare and long day care services provider. Their philosophy is to provide a natural and nurturing environment that encourages a love of learning. There are currently 29 centres across the country providing high quality care for children aged 0 to 6 years old.

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Over the past few weeks Red Crayon has recently been working with Julia Tink and her newly established business, Tink PR, in developing a logo and launching the brand’s online presence. Red Crayon began by designing a logo that truly represents the Tink PR brand positioning and personality, with bright, bold colouring and a dynamic design that immediately captures and illustrates the spirit of the business.

Once the logo was complete, Red Crayon then began designing a website that drew on the eye catching logo design, and expanded on its creative to truly capture the unique branding of Tink PR. Red Crayon built the website on a Joomla Content Management System. Following the website build, Red Crayon then designed and built a personalised Facebook application for the Tink PR Facebook page, allowing all social media platforms to be housed in one interactive forum. This includes a direct link to the Tink PR Twitter feed, which Red Crayon updated with a custom Twitter background. Across all digital platforms, the Tink PR branding remains strong, consistent, and engaging.

About the Client

After years of working in the entertainment industry in PR, Julia Tink decided to start up her own business. Specialising in a range of services including campaign strategy and development, product and fashion launches and event management, Tink PR is a boutique lifestyle and public relations agency that offers a stylish and innovative approach to all clients.

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As the full service creative agency for Cold Rock Ice Creamery, Red Crayon is responsible for rolling out all tactical items for both national promotions and local store marketing for each Cold Rock store across Australia.

Red Crayon has recently been involved in creating in store posters and press advertising that are specific to individual store campaigns. Red Crayon has also developed store items including cone packaging, cake tags and discount cards, all of which are bright, bold and eye catching to encourage excitement around the Cold Rock products. These items are all instrumental in creating a strong brand image for Cold Rock, ensuring that each and every store is consistent and representative of the brand.

About the Client

Cold Rock Ice Creamery, owned by the Franchised Food Company is an Australian store specialising in creating a unique ice cream experience where customers can mix in confectionery products over the trademarked iced slab. The brand is a fun, lively and exciting and Red Crayon is thrilled to be working on it.

Red Crayon has recently been working on designing and developing a website for Ignition, a program run by Mission Australia, educating teenagers and young adults with learning difficulties to give them the skills to pass their learners permit test.  The website is aimed at Australian youths with low literacy and numeracy levels or those from a culturally diverse background.

Red Crayon first developed creative concepts for the website, considering the target audience and the necessity to create a simple, user friendly interface that can be easily understood by those with lower literacy and numeracy skills. Red Crayon's design has bright, bold colours and an interactive layout that gives users the choice to both listen to and read the instructions.

Based off a DVD that had previously been developed by Ignition, Red Crayon's website is flexible, giving users the opportunity to practice the learner permit tests in the privacy of their own home and at their own pace, ensuring that individuals are given best opportunity to practice for and obtain their Victorian Learners permit.

About the Client

Funded by TAC's community road safety grant, Ignition is a program for teenagers and young adults with low literacy and numeracy skills, or those from a socially diverse background. The program aims to aid individuals in obtaining a learners permit, increasing their chance of employment and freedom.

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In the past few weeks Red Crayon has been working on developing a business name and logo for Melinda Walker and her new venture U Times 2. Melinda has founded the time management business U Times 2, specialising in presenting and educating working professionals in order to improve their skills in time management.

Red Crayon's creative team began the task of developing the new branding for the business by brainstorming names that would reflect the importance of time, whilst also highlighting Melinda's personality and the brand positioning. Red Crayon wanted a fresh, modern name that would be indicative of Melinda's business ideas and purpose. The U Times 2 logo will be rolled out in a series of tactical items including business cards, letterheads, with compliments slips and a website, all of which Red Crayon will be responsible for. Red Crayon is thrilled to be designing and building the U Times 2 website and is looking forward to watching U Times 2 grow.

About the Client

Having worked in the real estate business for many years, Melinda Walker has seen the pressure and time constraints that many business professionals are under. Bringing a wealth of experience and knowledge, Melinda has created a business, U Times 2 to educate and share her skills and her acquired wisdom of time management to improve the lives of others.

The 2011 Melbourne Marathon theme has recently been developed by the creative team at Red Crayon. As the Bank of Melbourne is the title sponsor for 2011, a new brand guideline and brand colours needed to be considered in the design. Our creative team firstly developed the event logo and related brand guidelines. They then developed initial concepts for the theme that showcased Melbourne as the venue and created a feeling of fun. Once the concept was selected it was developed further so that it can be used across the huge range of event marketing collateral including press advertising, website, social media, TV commercials and merchandise.

About the Client

IMG is one of the world's largest sports, hospitality, fashion and event management companies. IMG activities include Sponsorship Sales and Servicing, Event Marketing and Management, Corporate Hospitality, Corporate Consulting, Licensing & Merchandise and Arts & Entertainment. Events include Melbourne Marathon, Medibank International, JBWere Masters and the Melbourne Flower and Garden Show.

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As the Victorian agency for Sekisui House/AV Jennings Red Crayon has recently been working on an exciting range of tactical items in order to promote the Better Build guarantee offered to customers of Sekisui House when purchasing a new home. The Better Build Guarantee promotion was one to reinforce to potential clients the dedication and commitment Sekisui has to delivering the highest level of services and products. Red Crayon designed and produced a number of creative tactical items promoting this campaign including door hangers, table toppers, posters and fence banners.

Red Crayon developed the initial concept then the designs for each of these items, working with the existing brand guidelines to produce creative marketing materials that were reflective of the Sekisui House branding and ethos. The tactical items were exhibited throughout the Sekisui display homes as well as appearing as press advertisements in local newspapers. Red Crayon is thrilled to be working with such a significant supplier of home building in Australia and looks forward to continuing rolling out the promotional material for this exciting new phase in the brand's life.

About the Client

AV Jennings contract homes, now proudly owned by Sekisui House is a Japanese building company who bring to the business of building a unique human philosophy that separates them from the typical building companies.

Red Crayon has recently been involved in working with Melbourne CityLLEN in creating a new website. City Local Learning Networks (LLEN), a government funded initiative, needed a website that reflected the values and impact of their work in a positive and uplifting way.

The creative team at Red Crayon first had to develop concept designs that reflected a bright and happy feel, while at the same time being contemporary, sophisticated and professional. Our design team also incorporated imagery of the Melbourne City, to tie in wtih the positive impact CityLLEN has on youth in Melbourne. Once these concepts were approved our web team then coded the site in HTML and implemented a Joomla content management system using Search Engine Optimisation (SEO) best practice.

About the Client

CityLLEN is a not-for-profit organisation with an overall aim of improving education and training so as to give youths in Melbourne the best possible chance of finding employment.

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Red Crayon develops and builds iPhone App architecture and the IOS for mobile devices. Through working with third supplier, Millipede, Red Crayon ensures the best possible results in iPhone App updates.

Red Crayon has recently worked with one of their exciting clients SkyBus in updating their iPhone App. With SkyBus, the task at hand was to update the timetable that App-users have access to. This is an essential process for SkyBus as the timetable guides their customers and is the most used source of information. Through Red Crayon’s relationship with Millipede in aiding with the updating process, the App was submitted to the AppStore so that customers could access these updates.

About the Client

SkyBus operates express bus services between Melbourne’s Tullamarine Airport and the CBD 24 hours a day, 7 days a week. SkyBus is a reliable transport service to and from the airport.

Red Crayon has recently been involved in developing, creating and implementing a comprehensive marketing campaign in an effort to promote and generate excitement about upcoming Easter offers at Cold Rock Ice Creamery.

Red Crayon was involved in a wide variety of tactics and campaign elements, all of which were based on the initial Easter campaign concept developed by Red Crayon. This theme developed is based on the release of a limited edition “Mix In” using delicious Cadbury Creme Eggs.

From there, Red Crayon were able to implement a variety of tactics so as to create a holistic, fun and strategic campaign, including YouTube page personalisation, Twitter personalisation, Facebook updates, A1 posters, sign-up pads, online entry forms, design of Easter t-shirts worn by staff, cabinet stickers, web banner updates, the production and upload of an Easter DVD and EDMs. All these tactics worked synergistically to create a comprehensive and exciting campaign that had great reach to both current and potential Cold Rock customers.

The quirky and fun aspect to the Cadbury Creme Egg brand was echoed by the Cold Rock brand personality, which allowed for the idea of a the ‘suicidal’ eggs diving into the Cold Rock ice cream tub to be used – thus linking to current brand advocates of the Cadbury Creme Egg as well as aligning with the Cold Rock brand look and feel.

About the Client

Cold Rock is one of the great companies owned by Franchised Food Company. Australian owned and established in 1996, Cold Rock has over 90 stores Australia-wide with plans to grow this number. Red Crayon had a wonderful time working with such a fun and delicious brand!

Red Crayon has recently been involved with Retracom in delivering an AdWords Campaign, so as to increase their visibility in the online arena and further guide customers to their website when seeking the relevant information.

An AdWords Campaign is an effective tactic under the Search Engine Marketing (SEM) umbrella. This campaign leverages the 70% of people who use search engines such as Google in an effort to find information on various products and services. This process therefore promotes a company through search engines by delivering relevant content in search results for searchers, and therefore encouraging them to click-through to the company site.

The AdWords Campaign process that was performed by Red Crayon included a strategic think tank session with Retracom, further analysis around AdWords, campaign setup, ad writing and campaign management. The AdWords Campaign has been running for less than one week, and already Retracom are experiencing a 22% increase in website traffic and an 88% increase in the number of enquiries. The success of their AdWords Campaign demonstrates the importance of guiding customer traffic to your website and its influence on the success of your online presence.

About the Client

Retracom, established 35 years ago, is an Australian leader in their five areas of expertise - insulated panel manufacturing, insulated panel installation, transportable building manufacturing, transportable building hire and Solaris insulated roofing.

Red Crayon has been working with long-time client Zagame Automotive on various promotional pieces. This included the development of EDM invites and DL card invites to be distributed at a Ferrari and Maserati Loyalty Event at the Melbourne Museum. This event was a cocktail party and therefore the invites needed to reflect the occasion.

The EDM involved concept development, where our creative team came up with designs that were consistent to the look and feel of previous promotional materials, while also linking into the theme of the event. These EDMs were then built and coded by our web team to ensure the best presentation ease of send.

In addition to this, a printed DL card invite was designed that also had a similar look and feel to previous invitations that had a corporate design but also reflected the occasion (reword as you have used this expression in the 1st para)

About the Client

Red Crayon has worked with Zagame Automotive for approximately 5 years. Zagame Automotive is a family-owned company and is the official dealer for both Ferrari and Maserati in Victoria, in addition to having several other prestigious international automotive brands within their portfolio.

Creating a logo for a new company is always an exciting project and one that the Red Crayon team approaches with expertise and fresh creative ideas. Red Crayon recently had the pleasure of working with a new Queensland based international recruitment company, Rock People, on the development of their brand and logo. Red Crayon was charged with creating an eye-catching logo that was quirky and unique, while still being relevant to the mining and civil services industry.

The process of developing logo concepts began with our expert graphic design team. This involved creating a small range of concepts which included a traditional corporate logo and ranged all the way through to a character driven, quirky logo graphic. Importantly, the mining industry was kept at the forefront of design concepts as was the company’s key target audience. Throughout the process the logo began to take shape in the form of a unique character graphic which had the added ability of being applied across numerous platforms moving forward. The logo has also created a perfect base to proceed with 3D illustration of the graphic in the future

About the Client

Rock People is a Brisbane based recruitment company specialising in recruiting the best talent for professional technical and executive appointments in the mining industry, worldwide. With an extensive international network, Rock People has launched very successfully and is in full operation. Rock People: Unearthing the best resources.

Red Crayon thoroughly enjoyed working with Rock People on their company logo and look forward to assisting the business as they grow into the future.

To find our more information about Rock People, email them This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Red Crayon has recently been involved in working with Fintona Girls' School in creating campaign material for their Twilight Open Evening. This event, a twist on the traditional school Open Day, aims to give prospective students and their families a memorable experience with Fintona Girls’ School.

This process involved our design team developing a creative concept to be used across a number of materials including press advertising with the Melbourne Weekly Magazine, Progress, Whitehorse and the Manningham Leader. The chosen concept was then used across digital channels including the website, Electronic Direct Mail (EDM) and paid search using Google Adwords.

About the Client

Fintona Girls' School is an independent non-denominational school for girls from ELC to Year 12. Red Crayon has worked With Fintona on a number of campaigns including a variety of traditional and digital tactical materials.

Red Crayon has recently been involved with A5M in developing EDM templates. These templates will be used across different areas of the A5M business including e-journals, conferences and certifications.

Our task was to create a clear identity for communication. Each EDM had to have its own look and feel, yet needed to have a consistency throughout all communications. Our design team developed the concepts for these EDMs so as to have an overall sleek and professional look. Our web team then coded the EDM and also ensured that the content can be updated by A5M themselves whenever needed.

About the Client

The Australasian Academy of Anti-Aging Medicine (A5M) work predominately towards the advancement of anti-aging medicine and related disciplines. With a primary aim of educating about anti-aging issues, the development of these EDMs as a method of communication was a necessary endeavour.

Red Crayon recently worked with SkyBus to implement a campaign to increase awareness of the fact that SkyBus is now open 24 hours a day, 7 days a week.

An initial concept was developed by our creative team to highlight the reliability of the SkyBus service. This concept was then used across a promotional flyer (distributed at a launch event), an internal EDM, website banner and poster. Red Crayon also created a paid search campaign using Google Adwords to run across the duration of the campaign.

About the Client

SkyBus operates express bus services between Melbourne’s Tullamarine Airport and the CBD. With frequent and reliable services running 24 hours a day, 7 days a week, SkyBus offers a hassle free service to and from the airport.

Working with Franchised Food Company on another exciting project, Red Crayon had the fun task of developing a new website design for their brand Mr. Whippy.

In order to create a fresh and new look for the website, our graphics team was involved in concept development and design, so as to communicate the exciting message of the Mr. Whippy brand. Once these concepts had been approved by our client, our website team then built the website in HTML, and implemented a Joomla based content management system.

About the Client

Mr. Whippy is an iconic brand within the Franchised Food Company portfolio. The famous Mr. Whippy vans have evolved into Mr. Whippy stores, selling ice-creams and ice-cream related products to happy kids around New South Wales and Queensland. Red Crayon are very excited to work with this fun and dynamic brand.

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Red Crayon has been involved in working with Franchised Food Company and their iconic brand Nutshack. Red Crayon had the exciting task of developing a new website design that gave the brand a fresh look and highlighted the uniqueness of this retailer of snack products.

The website first involved our graphics team working on the concept development and design so as to ensure that the website had the intended look and feel. After that, our website team then built the website in HTML and also used a Joomla based content management system to ensure the best possible results.

About the Client

Nutshack is a retailer of nuts, dried fruits and confectionery. Australian owned, Nutshack is one of the many strong brands under the Franchised Food Company umbrella, which also includes Cold Rock, Mr. Whippy and Pretzel World. Red Crayon looks forward to continuing to work with Franchised Food Company and their exciting brand portfolio.

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AV Jennings Contract Homes, who has been helping Australians build their homes for over 80 years is now owned by world renowned Sekisui House. At this exciting stage, Red Crayon has been appointed the Victorian agency to work with Sekisui House on all promotional and advertising projects.

The latest projects have included a variety of tactical items including print and radio. Red Crayon's copywriters prepared the radio scripts which have been aired on TripleM, Gold 104 and Mix 101.1.

Other projects included the concept development and design of press ads for local papers and state press, in the Herald Sun Home Magazine, and Display Centre signage and collateral.

About the Client:

The combination of AV Jennings' strong heritage and the Sekisui House expertise in sustainability makes this company an exciting one to work with as it enters into this new phase. Red Crayon are excited to begin a partnership with Sekisui House as it offers a fresh way of thinking to the Australian housing market.

Having an office located in Fortitude Valley, Red Crayon has been lucky enough to not be affected by the devastating Queensland floods. We have watched businesses and homes around us go under water, and know of many clients who have been greatly affected by these floods. To all of those who have been devastated by these floods, the Red Crayon team in both Melbourne and Brisbane are thinking of you in this tough time.

When the hard task of re-building and cleaning up begins, Red Crayon would like to help in any way possible to assist those businesses that have suffered in the wake of the flood. We hope this may ease some of the burden for businesses, so they can focus on their family, friends and well-being in this tough time.

Red Crayon is bringing in the New Year working with the Melbourne and Olympic Parks Trust and their Australian Open event. The Australian Open is a great concept to work with and has the Red Crayon team excited about summer and what it will bring.

Red Crayon was involved in creating and implementing a new concept for the Australian Open information staff booklet. This 52-page booklet outlined the various rules, regulations and expectations of staff and will serve as a constant reference for all employees. The design team at Red Crayon was involved in the type setting, concept development and design
of the booklet.

About the Client

The Melbourne and Olympic Park Trust hosts various events that extend beyond international tennis, including rugby, soccer, athletics, cycling, music concerts, ice-skating and more. They are also the training and administrative home for many sporting organisations. Red Crayon is very excited to work with a client that represents such iconic Australian traditions and events.

Red Crayon has worked with long-time client Zagame Automotive to produce and deliver two Electronic Direct Mails (EDMs). With a vast range of experience with creating, designing and delivering EDMs, the Red Crayon team was excited to create two unique and visually appealing pieces.

The first was a Christmas EDM promoting Ferrari and Maserati merchandise. Here, our creative team had to incorporate the traditional elements that are true to the Zagame Automotive brand, with a Christmas feel.

The second was a Grand Prix EDM invite. Zagame Automotive, the official dealer of Ferrari in Victoria, promoted Ferrari Formula 1 Club tickets to the 2011 Australian Grand Prix. Again, Red Crayon’s creative team had to work within the brand guidelines to produce an EDM that truly reflected the Zagame brand. With both EDMs, Red Crayon was involved in the concept development then designing and coding the EDM in HTML, ensuring its efficient and effective delivery.

About the Client

Red Crayon has worked with Zagame Automotive for approximately 5 years. Zagame Automotive is a family-owned company and is the official dealer for both Ferrari and Maserati in Victoria, in addition to having several other prestigious international automotive brands within their portfolio.

Red Crayon has been lucky enough to be part of an ongoing series of projects with Mission Australia. The most recent of which is the creation of branding and artwork for their government funded Language, Literacy and Numeracy Program (LLNP). This empowering program aims to provide speaking, listening, reading, writing and mathematical skills to those who may have been otherwise unable to access such services or support.

The creative team at Red crayon were involved in concept development for the program and the graphic design team then implemented the concept across a variety of materials including: A5 tent cards, a contact card, an A4 document template, A2 posters, DL postcards and an email signature. The concept development and design needed to not only suit Mission Australia’s potential clients but also their referral agencies, as well as being applicable across a range of different mediums.

About the Client

Mission Australia have been assisting Australians in need transform their lives for over 150 years. The important LLNP initiative aims to assist participants reduce their barriers to employment and job retention by addressing communication skills and other learning difficulties.

Red Crayon was recently involved in working with Glen Eira City Council, with their annual Party in the Park events. Party in the Park includes three different themed outdoor events, held over the January and February period. These festivals include a variety of stage performances, community stall holders, activities, workshops and demonstrations.

The Red Crayon creative team completed the concept development for the event, the graphic design team then implemented the concept across different materials. These included flyers that will be distributed to all residents within the Allnutt, Packer Park and Princess Park Areas, in addition to various cafes and libraries in the area. Although each event had its own individual theme, it was important for our creative team to ensure that each theme was connected through the look and feel to create a sense of synergy between the three different events.

About the Client

Glen Eira City Council is renowned for its beautiful parks and is often recognised for the many leisure and fun activities they have to offer. The Party in the Park events are a testimony to this and celebrate the great parks Melbourne has to offer, while at the same time having a great time with family and friends.

One of Red Crayon's many creative and communication services is logo development. This is always a fun and interesting task as a logo speaks volumes about a company and who they are. Our creative team was recently involved in working with Sunex, a division of Kelligan Australia brand portfolio.

In designing a logo it is important to understand its importance, as a logo is often the most memorable and recognisable components to a company. It will be seen everywhere and thus needs to be transferrable to various types of mediums. Our graphic design team at Red Crayon first developed a series of logo concepts for our client to choose from. Upon selection, our design team were then able to produce a logo that highlights the innovative, strong and trusting brand personality of Sunex Commercial and Residential.

About the Client

Kelligan Australia Pty Ltd was established in Victoria in 1997. This family owned company used their experience in the Sun Louvre and aluminium manufacturing industry to create Sunex, a series of Sun Louvre products for both commercial and domestic markets. The Sunex range offers a complete solution ranging from sun control, ventilation and privacy screens.

As part of the design focus of Red Crayon, we often develop packaging and labels for a variety of clients. Our creative team was recently involved in working with Wine Box Warehouse where we had the exciting task of developing wine labels for two of their New Zealand wine brands, Maori Bay and Maud Island.

The Red Crayon graphic design team developed a number of concepts for client selection. Upon choosing the concept, we then designed the front and back labels in line with Australian standards. The result was a clean, contemporary and provocative brand identity for these wine brands.

About the client

Wine Box Warehouse is a Melbourne based online and store retailer of local and imported wines and accessories. Wine Box Warehouse is renowned for offering a wide range of premium wines at competitive prices.

Fintona Girls’ School will be holding their annual Open Day on Sunday 21st November 2010. This year, the Open Day is coupled with their Food & Wine Festival. To publicise this important event, Red Crayon designed a creative concept that incorporated the two elements, and developed a campaign that utilised traditional and digital channels. The graphic design team designed posters, a brochure, real estate boards and press ads. The web designers developed specific web pages and an electronic direct mail piece. Additionally Red Crayon copywriters prepared a radio script that will air on MIX 101.1 this week.

All communications are geared around gaining bookings for the Open Day, which so far have far exceeded client expectations based on previous results. We know that next Sunday will be a great success for Fintona!

About the client

Founded in 1896, Fintona Girls’ School is an independent, non-denominational day school for girls from Prep to Year 12 and offers a co-educational early learning program for girls and boys.

Actiq is a prescription only medication indicated for the management of breakthrough cancer pain in opioid intolerant patients. Red Crayon created a new detail aid for their sales force, that was launched at their recent cycle meeting. This project involved our graphic design department creating a new layout, and developing a number of graphs and figures to clearly demonstrate how and when to use the product.

About the client

Orphan Pharmaceuticals is part of the Sigma Group, a leading manufacturer and marketer of pharmaceutical products. Orphan Pharmaceuticals provides novel therapies for a variety of therapeutic areas including metabolic disorders, gastroenetrology, haematology and neurology.

The St. George Melbourne Marathon took place last weekend on the 10 October 2010, and celebrated the 2,500 anniversary of marathon. Red Crayon was engaged to create the theme plus all on and offline marketing materials.

Our graphic designers created magazine advertising, posters, course maps, competitor booklets, certificates, media release templates, uniforms and signage. Our web designers created digital elements including website, interactive maps and electronic direct mailings (EDM).

These images show a couple of examples of these materials plus the winning athlete and volunteers wearing our designs!

About the client

IMG is one of the world's largest hospitality and sport event management companies, working on events such as Melbourne Marathon, Ironman Australia, Australian Masters Gold, the Australian Open Tennis and Rosemount Australian Fashion Week

Red Crayon recently worked with Martin & Pleasance on their product Rescue Remedy for their latest competition campaign in which $10,000 was the main prize.

Using existing creative from the brand, Red Crayon was able to adapt and refresh their look so as to create POS material, brochures, counter stands, Google AdWords campaign, webpage and also creating and regularly updating social networking sites. All these creative tactics allowed for getting the word out about Rescue Remedy and thus generate buzz about the product and the competition.

About the client

Over 60 years ago, Rescue Remedy was created in recognition of situations in which people may need immediate stress relief. Rescue Remedy uses the best raw or natural materials to provide effective stress relief and provides its users with a sense of calm and wellbeing.

With a vast range of product offerings, whether it is for sleep issues, lack of energy, or stress relief – for either you or even your pet – Rescue Remedy will rescue you! Red Crayon is very excited to have worked with such a fun and innovative product.

To find out more visit www.rescueremedy.com.au

The Green Futures Campaign is a Mission Australia initiative in which registered tradespeople install energy saving products in houses. This campaign is not only an environmental venture, but is also aimed at aiding those in unfortunate financial circumstances to save money due to the lower costs of these energy saving products. This free initiative is therefore succinctly summed up by the slogan Save your money and the Environment.

Red Crayon’s creative team developed the concept for the campaign that communicated the message in a clear and fun way. Our graphic designers and web designers then used the concept to develop various materials including outdoor advertising, press advertisements, direct mail pieces, flyers and an electronic direct mail (EDM). These pieces successfully acted to engage the public and educate them about this initiative.

About the client

Mission Australia historically arose from Brisbane City Mission and Sydney City Mission, assist in helping Australians get back on their feet. With services across metropolitan, rural and regional Australia they assist more than 300,000 people each year.

To find out more visit www.missionaustralia.com.au

Red Crayon and our photographic team were recently involved in working with one of our long-time clients Pepe Jeans.

Using the photography taken by our team, our graphic designers retouched the images and developed a layout for an A6 'Z fold' lookbook. This 'Z fold' lookbook is designed to fit in the back pocket of the Pepe Jeans, and demonstrates the different jean offerings available for all tastes, shapes and sizes for both men and women.

About the client

Pepe Jeans, who specialise in denim and casual jean offerings, were established in London in 1973. With the Pepe Jeans brand now available in over 80 different countries around the globe, we are very excited to work with them. Pepe Jeans has been a client of Red Crayon for a number of years, in which time we have managed their website, developed digital strategy and executed local photography among other services.

VED approached Red Crayon to develop a brochure that would outline their home extension company's values and process. With an emphasis on premium, we produced a 24-page, photography driven, matte varnished brochure. Use of Spot UV and Pantone Metallic Inks throughout brought depth and richness to the piece, which was designed to reassure the target audience and give a tangible sense of the company's relentless attention to detail. The brochure itself outlines case studies of past success stories and elaborates on VED's successful formula for creating beautiful, elegant and expressive architecture.

About the Client

With more than 20 years of experience in designing and building period and contemporary extensions, renovations and new homes, Victorian Extension Design bring a wealth of expertise and professionalism to building all forms of architectural styles.

Crayola recently established some new branding guidelines. These changes needed to be implemented across all Crayola materials internationally.

Over the last month, Red Crayon has amended all Crayola packaging to reflect these new guidelines. These designs will be used throughout Australia and New Zealand. This large design project required significant project management due to the abundant variety of products and to maintain the required deadlines. New packaging development included a large number of Crayola brands such as Twistables, Chalk 'n Duster, Gel Pen, Pip Squeaks and Paint Tools to name a few.

About the client

For over 120 years Crayola has been a colour company, with a focus on creativity, learning and fun. With a vast product range including crayons, markers, pencils and paint, children all around the world use the Crayola brand daily.

After another fantastic win on the weekend the Penrith Panthers look set to be a force to be reckoned with come finals time.

The also seem to be at the forefront of technology with the launch of the all new pantherden.com.au online portal. The Den is a site for all Panthers Members and supporters that will make sure they don’t miss a thing. It will house all the latest finals information, provide direct access to the merchandise store, information on membership for the 2011 season and a stacks of Panthers trivia aimed to stump even the staunchest Panthers fan.

After detailed correspondence with IMG STG and their client the Penrith Panthers, Red Crayon was able to get down to the business of designing. The first concept developed was so well liked by the clients it seems set to not only be used for 'The Den' pantherden.com.au as originally intended, it will also be rolled out across a series of 2011 initiatives.

About the Client

Red Crayon redcrayon.com.au was engaged by IMG Sports Technology Group, who are the technology arm of IMG, the worlds premier and most diversified sports, entertainment and media company. IMG Sports Technology Group provides powerful web-based platforms for easier management of events, member information, online auctions and online shops. Being a creative partner of IMG and IMG STG has exposed Red Crayon to a diverse range of sport based creative opportunities.

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Harnessing the power of our Joomla based content management solution(CMS), Pro Start Constructions now benefit from the strong design and extensibility of a Red Crayon developed website. Pro Start required a simple informative and focused web presence to boost their visibility and reinforce their brand amongst their existing client base. Our solution is a fast and flexible one. Making use of jQuery and clean, proven, HTML markup means that we can maximise compatibility across browsers and mobile devices. The design is one that should immediately resonate with Pro Start's target audience, whilst delivering a straight forward, easy to navigate, user experience.

About the Client

Pro Start Constructions are licensed Commercial and Domestic Builders working largely within the schooling Sector and Private commercial areas. From small renovations and Upgrades to complete new buildings, they have the Knowledge to see it through from tender to hand over.

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The footwear brand Shape-ups wanted to change the television commercial given to them by the global head office to remove the American accent and language used.

Red Crayon managed the process to make this TVC more appealing to the Australian market by creating a new script and using local actors and voice over artists. The new audio was recorded in a South Melbourne studio, then our digital designer stitched the files together and applied the new sound to the TVC.

To ensure the visual matched the new audio, the digital and graphic design department designed and animated 3D text that appears throughout the ad.

This TVC will be now used on commercial and paid television throughout Australia and New Zealand.

About the client

Shape-ups, from Skechers, are a unique casual shoe that helps you shape up while you walk. They are available in women’s and men’s, and assist in improving posture, toning muscles and reducing joint stress.

Red Crayon was recently lucky enough to be involved in the Winter 2011 photoshoot for Jump clothing.

The shoot was done on location, and involved the Red Crayon photographic team made up of a photographer, hair and makeup artist and art director. It was an exciting shoot for the brand as a different model was used to previous campaigns, which gave it a fresh and new feel. The superstar was Indy the gorgeous groodle (golden retriever cross poodle) - she enjoyed working the camera all day long!

Following the shoot our graphic designers carried out post-production on the images which were used in the showroom just a few days after the shoot.

About the client

Jump Clothing is a womens fashion lifestyle brand, and forms part of the Voyager Group. The range primarily includes a wide range of woven and knitted garments and is available at Myer, David Jones and selected boutiques nationally.

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Photography is one of Red Crayon's areas of expertise, and one we love being involved with as it means we can shoot imagery with its purpose in mind. Whether we need a shot for a website or a billboard, we can tailor the shoot to meet our clients' objectives.

Last week, Red Crayon and our photographic team shot the Travisty Summer 2010 collection. This was an exciting shoot as Billy Slater, of the Melbourne Storm, was the star of the show. Billy is a Travisty ambassador and we got some fantastic shots in the Travisty summer range of shirts, tees and shorts. Once the Red Crayon designers have finished post producing the images, they will be used across various pieces of marketing and advertising collateral, including banners, print advertisements, in-store signage, PR materials, look books and in the design of the new Travisty website.

About the client

Travisty is a Melbourne based lifestyle fashion brand established in 2004. With a focus on classic printed tees, the brand has a strong following with elite sportsman around Australia.

The Point, Albert Park Lake has awarded the prestigious title of 'Best Steak Restaurant 2010' by Restaurant and Catering Victoria.

Renowned for its extensive and mouthwatering steak menu, The Point was also awarded both the State and National title in 2008.

To view the sumptuous menu, or reserve a table to dine on the best steak in Victoria
visit thepointalbertpark.com.au

When creating a new brand identity, it is important to have a digital and traditional strategy to support the brand, not only from a brand launch perspective, but also to ensure that the brand is marketed correctly through both above the line and below the line mediums, and that the brand message is the same at all touch points.

The Zag Finance website is just one component of the digital strategy for Zag Finance, which also includes electronic direct marketing through enewletters and email templates (EDM), search engine optimisation and search engine marketing, Google Adwords campaigns and online rich media banner advertising.

As the brand logo is striking in its own right, when designing the website, the website designer kept the overall look of the site clean and white, and took different hues from the logo colours to make the navigation and key areas on each webpage stand out.

Imagery also plays an important role in the website's design, delivering a human element to the services offered by Zag Finance.

About the Client

As a brokerage arm of the Zagame Automotive Group, ZAG Finance was established to provide the highest level of personal service to their clients with finance & insurance products for the purchase of motor vehicles, boats or equipment. Zag Finance offers their clients something distinctive; individual one-on-one service, with access to industry leading finance & insurance products and assurance that they will find superior and cost effective products to suit their client's individual requirements.

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Incorporating a number of different messages or details into a communication piece can be quite a challenge for a graphic designer. Each message needs to be clearly identified, but not compete with other messages on the page.

The selection of colour, font and imagery plays an important role in designing a complex marketing or advertising communication piece, as does the decision on how the artwork will be printed or produced.

Red Crayon's Graphic Designers recently designed a Z-Card™ for Camp Australia to promote their Events division of the business. The design uses photography taken by Red Crayon as well as colours and graphical elements to incorporate a business profile, six product offerings and client testimonials.

The clever fold and hard covers, which are patent by Z-Card™ make the printed piece perfect to slip into a pocket or wallet, and is durable, ensuring the piece of marketing or advertising collateral is long lasting.

About the Client

Camp Australia provides a unique event management service, catering for family, sporting, community or team building event.

Their event offerings are: Family Days, Kids at Work, Kids Zones, Team Building, Sports Events and Kids Clubs.

Upon winning the Zoos Victoria Tender to operate the hospitality and function dining services at Melbourne Zoo and Werribee Open Range Zoos, Liberty Catering Concepts required a website that both showcased their service offering, and reflected their brand's personality.

Red Crayon's Graphic Designers and Web Designers have designed a site that capitalises on the powerful animal photography provided by Zoos Victoria, while using elements such as cutlery and dinner-wear within the design to ensure visitors don't loose sight of the fact they are on a hospitality website.

Flash image galleries are used to showcase dishes prepared by the award winning team, as well as the animals and venues at both locations.

The site uses a Joomla! Content Management System (CMS).

About the Client

Liberty Catering Concepts is about providing a unique, location inspired experience whilst still offering restaurant quality dining. Their menus, themed by award winning Executive Chef, Ashley Richey, compliment the unique Melbourne and Werribee Zoo environments.

The very best quality produce, locally sourced, prepared onsite and served with professional skill and care. We practice sustainable values with a focus on conservation and a positive experience for our customers.

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The fashion industry is ever changing, with new trends, fabrics, colours and seasons influencing product ranges. A website is an ideal medium to promote new product ranges, promotions and brand communications.

Red Crayon's web designers and graphic designers have recently had the opportunity to redesign the website, in terms of both visual design and functionally.

The new design focuses on the use of key imagery from Edge Clothing's Autumn/Winter Catalogue as the basis of each page design. Integrating photography from the catalogue into the website pages creates consistency across the two mediums, and is an ideal way to further promote the clothing available in store.

By using seasonal imagery throughout the design, Edge Clothing can regularly refresh the look of their website without having to go to the expense of having the whole site redesigned. The selected images can simply be integrated into the existing design, introducing new looks and colours, and furthering the promotion of the range.

To support the launch of the new website, Edge Clothing used their Twitter and Facebook accounts to promote the new site, as well as sending an electronic database mail (EDM) to their database.

About the Client

Established in 1991, Edge Clothing is a fashion retailer with locations in Melbourne and Geelong. They stock such brands as Lee, Ladakh, Nobody, Mooks, Sass, Flux, Bettina Liano, Industrie, and Wrangler.

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Fintona Girls' School engaged Red Crayon to develop a marketing campaign designed to generate awareness of the school, and attract parents to enquire, and ultimately increase enrolment numbers.

The campaign gave Red Crayon the opportunity to devise the campaign strategy, which covered both traditional and online advertising, develop an overall campaign theme or concept and conduct a photoshoot to capture images that would be used in the campaign.

Upon selection of the hero images for the campaign, the graphic designers and digital designers used the campaign theme to design supporting tactical elements; a new website page, an online booking form, Electronic Direct Mailer (EDM) and print advertisements.

The campaign was also supported by a Google Adwords Campaign, which ran for the full duration of the campaign.

The campaign proved to be very successful for Fintona Girls’ School, delivering a significant increase in web traffic through EDMs, print advertising and Google Adwords.

About the client:

Founded in 1896, Fintona Girls’ School is an independent, non-denominational day school for girls from Prep to Year 12 and offers a co-educational early learning program for girls and boys.

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The design of a website doesn't need to be over or under complicated, what it needs to be is thought evoking and attention grabbing. When designing the website for the Tour of Duty, the key was finding the right image, which was powerful, but not too powerful that it overshadowed the message itself...remembering and supporting those service men and women, and their families who were affected by 9/11.

When designing the website, the web designers had a number of different elements to include - streaming video clips of John Howard, Event Patron, coverage from Sunrise, and Anabelle Priftis, the Tour of Duty Ambassador, along within incorporating audio of Anabelle singing The Star Spangled Banner which plays when the website is launched, Runner profiles, a Blog, and a Donations page that uses Paypal to take donations.

Tour of Duty
In 2010 members of the Australian Fire Services with their colleagues, will run from Los Angeles to New York, finishing at the World Trade Center site to commemorate 9/11. The route will pass through Los Angeles, Las Vegas, Arizona, Albuquerque, Oklahoma, Houston, New Orleans, Mississippi, Memphis, St. Louis, Chicago, Washington, Baltimore, Pennsylvania and New York. Each dawn of the 31-day journey will be dedicated to the individuals whose lives were tragically taken in their tour of duty. Funds raised will be donated to charities nominated by the Firefighters and Emergency Services of America. This run is a statement of hope for the future of a world consumed by financial gloom and terrorist alerts. This run reflects the better values of humanity, mateship, camaraderie and self-sacrifice.

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With the End of the Financial Year looming, Zagame Automotive are running a campaign to promote offers on Fiat, Citroen, Alfa Romeo and Lotus stock. The campaign is supported by Press Advertisements appearing in the Saturday Drive section of The Age, a banner on the Zagame Automotive website home page www.zag.com.au, an EOFYS page on the website, and an email marketing (EDM) piece.

Once one of Red Crayon's graphic designers came up with the Press Ad concept, the graphical elements were used by one of our digital designers to develop the homepage banner, EDM and web page. Having a consistent theme running through all elements of the campaign is important in ensuring that when viewed, the audience immediately identifies each component with the brand and the specific campaign.

About the Client:

The Zagame Automotive Group is the official Victorian dealer for Ferrari, Maserati and Lotus. In addition, they also range Alfa Romeo, Fiat and Citroen makes. With three dealerships across Melbourne, Zagame Automotive have both new and used vehicles, and offer servicing and other benefits to customers

It's a momentous year to be working with IMG on the Melbourne Marathon - 2010 marks the 2500th anniversary of marathon running. Red Crayon's graphic designers have had the opportunity to develop the event theme - centering around an illustration of a greek runner in the silhouette of an athlete.

The concept of the running man, and other supporting elements will be worked into all of the marketing collateral and advertising for the event, including the e-newsletter template, press and magazine ads, media release template, email signatures, event booklet and results brochure and branded merchandise.

Our digital designers have then taking the graphic design elements and made them work in pixels, creating a very good looking website, with a bit of flash animation on the side to spice things up!

About the client:

IMG is one of the world's largest hospitality and sport event management companies, working on events such as Melbourne Marathon, Ironman Australia, Australian Masters Gold, the Australian Open Tennis and Rosemount Australian Fashion Week.

Direct Mail pieces still play an important role in the marketing mix. However based on the volume of brochureware and promotional flyers that cross the decision maker's desk, designing a communication piece that creates an impact is vital.

Red Crayon’s graphic design team has designed a concertina fold 10 page direct mail piece for Camp Australia.

Using photography done by Red Crayon, the graphic designer has used post production techniques to darken the background of the photos and through manipulating the curves of the selected image, made the image of the child bright and rich in colour.

About the client:

Camp Australia is the leading provider of Outside School Hours Care Services in Australia. They also operate Holiday Clubs, Sports Camps and events for children.

Red Crayon's graphic design team has developed the brand logo for the Belcar Group. Being a premium brand, the logo needed to emulate the quality and style that is synonymous with European cars, such as Ferrari, Maserati, Alfa Romeo and Fiat.

When designing the logo, understanding its application is important, ensuring that the end product can be reproduced in press ads, stationery - such as letterheads, business cards and envelopes, on branded merchandise, and then also online, for email communications and the website.

About the client:

Belcar Group is the umbrella brand overarching six car dealerships in Adelaide – Prestige Formula, Prestige Walkerville, Isuzu Ute Walkerville, Black Forrest 4 x 4, Black Forrest Isuzu Ute and City Saanyong.