With such a strong focus on social and digital media these days, it’s easy to forget about more traditional options such as print when developing a marketing strategy. A printed catalogue is a tried and true approach in many industries, such as retail, and it remains a valid tool for driving sales in some situations. So when Red Crayon was asked to present creative concepts for the Nova Pharmacy Christmas 2011 Catalogue, we considered other approaches but in the end, we knew not to mess with a good thing!
Nova wanted a fresh new design for their catalogue that was clean and modern with a Christmas theme including presents and ribbons. It was essential that the catalogue be simple and attractive, with a mid-range look and feel to appeal to Nova’s target market of females over 25.
Red Crayon developed an eye-catching graphic design that incorporated Nova Pharmacy’s branding elements and featured images of designer fragrances and other items. Where necessary, we photographed items to be included in the catalogue and retouched images as well. Once the catalogue was complete, Red Crayon delivered finished artwork to Nova along with a web-friendly PDF.
About the client: Nova Pharmacy are part of the PBS Services family with locations throughout the Melbourne region, and in South Australia and Queensland. Nova Pharmacy are dedicated to enhancing the health, well-being and lifestyle of their customers. They pride themselves on their professional service, trusted advice and competitive prices.
