Getting into the Christmas spirit, Red Crayon recently worked on a campaign for Cold Rock Ice Creamery promoting their limited-edition Christmas pudding ice cream cakes. In the lead up to Christmas, Cold Rock launches an ice cream cake that is shaped like a pudding and filled with delicious pudding ingredients to give their customers with a festive ice cream experience.
Red Crayon illustrated a bright, Christmas scene at Santa’s table, depicting a number of favourite Christmas characters gathered around one of the Cold Rock ice cream puddings. The campaign was rolled out across a number of in-store tactical items, including cabinet stickers, Electronic Direct Mail, web updates and badges for the staff members. The overall effect is a cheerful and bright holiday campaign, getting customers of Cold Rock into the Christmas spirit.
About the client:
Cold Rock Ice Creamery, owned by the Franchised Food Company, is an Australian store specialising in creating a unique ice cream experience where customers can mix in confectionery products over the trademarked iced slab. The brand is fun, lively and exciting and Red Crayon is thrilled to be working on it.
