If YouTube is part of your social media strategy, you may be wondering how you can use it to drive traffic to your website. A recent article on socialmediaexaminer.com suggests three excellent ways to convert YouTube viewers into visitors of your website.
1. Include a strong call to action
At the end of your YouTube video, you should be telling viewers exactly what to do, and why to do it. In other words, a compelling offer needs to be part of your marketing strategy and you need to communicate this clearly and persuasively.
2. Use the video description box
When you upload your video to YouTube, add a strategic description. In the video description box, add a 5-6 word call-to-action at the beginning and include your URL. You can also add some descriptive text and include your URL again at the end.
3. Use the call-to-action overlay feature
By using the little-known call-to-action overlay feature, you can convert visitors to traffic. The overlay is a simple banner that sits over the lower third of your video. You provide the copy, a thumbnail and a URL so you have complete control over the message. To activate the overlay feature, you’ll need to sign up at ads.YouTube.com.
Remember to add all three of these strategies to your videos to increase traffic to your website. Most importantly though, be sure have a very compelling call-to-action. You need to offer something people want!
Contact our friendly team today if you would like to find out more about incorporating YouTube and other social media channels into your overall marketing strategy.
