Original article on Social Media Examiner
If you are wondering how social media will impact your business this year, you are not alone. Following are some noteworthy predictions in a recent article from some of the pros at SocialMediaExaminer.com:
Businesses consolidate social media activities
With so many social media networks on offer these days, expect businesses to adopt a more selective approach with their social media strategy. Smart marketers are realising that it’s more about being seen in the right places than being seen everywhere. The right places, in this instance, means the networks that yield the best results, not necessarily Facebook and Twitter for some businesses.
Businesses outsource content creation
Because social media is becoming more mainstream, content and efficiency will play bigger roles. However, regularly creating unique and compelling content can be a struggle for marketing teams who are already operating at or beyond full capacity. Outsourcing the creation and posting of content will be an obvious solution for some businesses.
Unique Facebook marketing experiences
In early 2012, Facebook will hit ONE BILLION users, and some predict that this milestone will draw more attention than ever to Facebook. Expect to see more small businesses migrating to Facebook, and the appearance of more creative applications from businesses already on Facebook. Businesses realise that offering unique user experiences, such as interactive third-party apps, live video and enhanced customisation, will help them stand out from the masses.
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