Red Crayon has been busy working on an exciting campaign that launched on January 1st for Cold Rock Ice Creamery. With the ice cream season dawning, Red Crayon developed a creative campaign to drive traffic in store and increase sales during the Summer months.
Aptly titled, 'Unlock the Gold Rock', customers are given the opportunity to win $10,000 in gold by purchasing any Cold Rock product in stores throughout the month of January. The campaign was rolled out across a number of tactical items including a National TV campaign that aired across a both free to air and pay TV networks. To support the TVC was a custom Facebook Application, in which customers entered their details and secret code for their chance to win the $10,000 piece of gold.
The competition opened on January 1st 2012 and closes January 31st. Since the campaign launch, the competition has received a huge response, with thousands of entries within the first week.
Cold Rock Ice Creamery, owned by the Franchised Food Company, is an Australian store specialising in creating a unique ice cream experience where customers can mix in confectionery products over the trademarked iced slab. The brand is fun, lively and exciting and Red Crayon is thrilled to be working on it.
