Original article on Mashable.
With over 800 million active users, it's no surprise that Facebook collects huge amounts of information those users. With the newly improved Facebook Insights, page owners now have access to more information than ever about their fans. Sifting through all of that data can be challenging, so you may want to target a smaller amount of key metrics. Following are some suggestions:
1. "People Are Talking About This"
"People Are Talking About This" is a new metric that is visible to the public. It represents the total number of people over the past seven days who have engaged with your page in ANY way. It's a great tool to help you track engagement over time and measure the effectiveness of any strategies you employ to increase engagement.
2. "Engaged Users"
On your Insights dashboard, you will see a chart called "Engaged Users" in the Page Post information area. This is the number of unique people who have clicked anywhere on a particular post within a 28-day time period. Clicking on the number will give you a pie chart with types of clicks. This data demonstrates how many people are paying attention even if they don't like or make a comment. You will also learn HOW your audience interacts with your posts which can help you develop more engaging calls to action.
3. "External Referrers"
You can find "External Referrers" by clicking on Reach (under Insights in your sidebar). This list shows how many times people arrived on your Facebook page from an external site during a certain time period. By determining where your current Facebook referrals are coming from, you can develop a strategy to increase the number of referrals you receive.
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