Do you want to know how to get the most out of your Twitter posts? Consider some of these tips from Dan Zarella, the self-proclaimed Social Media Scientist. Dan conducted some analysis of tweets and recommends some great ways to increase your click through rates (CTR). You can check out his original article here.
Write Tweets between 120 and 130 characters
Tweets with 120 and 130 characters have the highest CTR.
Place links about 25% of the way through
The highest CTRs are for Tweets in which the link appears about one quarter of the way through.
Dan has found that Tweets containing the words "via," "@," "RT," "please," and "check" have the highest CTRs.
Verbs are better than nouns
Tweets with more adverbs and verbs tend to have higher CTRs than those heavy with adjectives and nouns.
Tweet on the weekends
To increase your CTR, post your Tweets on Friday, Saturday or Sunday.
Tweet later in the day
Tweets posted in the afternoon have higher CTRs than those posted in the morning.
As one of the largest social networks online, Twitter provides an excellent platform to communicate to a wider audience. Contact our friendly team today if you would like to find out more about incorporating Twitter and other social media channels into your overall marketing strategy.
