Our blog showcases recent campaigns across strategy, social media, digital and graphic design
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14 February 2012

Ovarian cancer custom Facebook application

Know the Important Signs and Symptoms of ovarian cancer
Pass in a K.I.S.S.

Red Crayon recently worked with Ovarian Cancer Australia to develop a custom Facebook application to increase the awareness of knowing the important signs and symptoms of the cancer (K.I.S.S.).

Red Crayon began the process by designing the application to incorporate the symbolic Ovarian Cancer teal blue colour, and produced a colourful, bright design that would appeal to women across Australia. The ultimate aim of the campaign is to spread awareness of the cancer, so Red Crayon ensured that the application could be shared amongst Facebook users.  Facebook users are sent a K.I.S.S from their friends and have the opportunity to continue to share it with their friends, to spread the word about knowing the important signs and symptoms of the devastating disease.

Ovarian Cancer Australia is the peak organisation for Ovarian Cancer in Australia and the country's only national organisation dedicated to raising awareness of ovarian cancer, delivering support to women and their families affected by the disease, and funding the best ovarian cancer research. February is Ovarian Cancer awareness month.

Click here to send a K.I.S.S.

The application has received lots of media coverage, being run on major sites including Daily Telegraph, Perth Now, Sun Herald and news.com.au.

The Herald Sun and news.com.au have also featured the application via their Twitter feed.

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