Direct Mail pieces still play an important role in the marketing mix. However based on the volume of brochureware and promotional flyers that cross the decision maker's desk, designing a communication piece that creates an impact is vital.
Red Crayon’s graphic design team has designed a concertina fold 10 page direct mail piece for Camp Australia.
Using photography done by Red Crayon, the graphic designer has used post production techniques to darken the background of the photos and through manipulating the curves of the selected image, made the image of the child bright and rich in colour.
About the client:
Camp Australia is the leading provider of Outside School Hours Care Services in Australia. They also operate Holiday Clubs, Sports Camps and events for children.
