It's a momentous year to be working with IMG on the Melbourne Marathon - 2010 marks the 2500th anniversary of marathon running. Red Crayon's graphic designers have had the opportunity to develop the event theme - centering around an illustration of a greek runner in the silhouette of an athlete.
The concept of the running man, and other supporting elements will be worked into all of the marketing collateral and advertising for the event, including the e-newsletter template, press and magazine ads, media release template, email signatures, event booklet and results brochure and branded merchandise.
Our digital designers have then taking the graphic design elements and made them work in pixels, creating a very good looking website, with a bit of flash animation on the side to spice things up!
About the client:
IMG is one of the world's largest hospitality and sport event management companies, working on events such as Melbourne Marathon, Ironman Australia, Australian Masters Gold, the Australian Open Tennis and Rosemount Australian Fashion Week.
