With the End of the Financial Year looming, Zagame Automotive are running a campaign to promote offers on Fiat, Citroen, Alfa Romeo and Lotus stock. The campaign is supported by Press Advertisements appearing in the Saturday Drive section of The Age, a banner on the Zagame Automotive website home page www.zag.com.au, an EOFYS page on the website, and an email marketing (EDM) piece.
Once one of Red Crayon's graphic designers came up with the Press Ad concept, the graphical elements were used by one of our digital designers to develop the homepage banner, EDM and web page. Having a consistent theme running through all elements of the campaign is important in ensuring that when viewed, the audience immediately identifies each component with the brand and the specific campaign.
About the Client:
The Zagame Automotive Group is the official Victorian dealer for Ferrari, Maserati and Lotus. In addition, they also range Alfa Romeo, Fiat and Citroen makes. With three dealerships across Melbourne, Zagame Automotive have both new and used vehicles, and offer servicing and other benefits to customers
