Our blog showcases recent campaigns across strategy, social media, digital and graphic design
work, along with providing some handy social media tips along the way!

24 June 2010

Tour Of Duty Digital Development

The design of a website doesn't need to be over or under complicated, what it needs to be is thought evoking and attention grabbing. When designing the website for the Tour of Duty, the key was finding the right image, which was powerful, but not too powerful that it overshadowed the message itself...remembering and supporting those service men and women, and their families who were affected by 9/11.

When designing the website, the web designers had a number of different elements to include - streaming video clips of John Howard, Event Patron, coverage from Sunrise, and Anabelle Priftis, the Tour of Duty Ambassador, along within incorporating audio of Anabelle singing The Star Spangled Banner which plays when the website is launched, Runner profiles, a Blog, and a Donations page that uses Paypal to take donations.

Tour of Duty
In 2010 members of the Australian Fire Services with their colleagues, will run from Los Angeles to New York, finishing at the World Trade Center site to commemorate 9/11. The route will pass through Los Angeles, Las Vegas, Arizona, Albuquerque, Oklahoma, Houston, New Orleans, Mississippi, Memphis, St. Louis, Chicago, Washington, Baltimore, Pennsylvania and New York. Each dawn of the 31-day journey will be dedicated to the individuals whose lives were tragically taken in their tour of duty. Funds raised will be donated to charities nominated by the Firefighters and Emergency Services of America. This run is a statement of hope for the future of a world consumed by financial gloom and terrorist alerts. This run reflects the better values of humanity, mateship, camaraderie and self-sacrifice.

Visit Website

  • Follow us on Facebook Button
  • Follow us on Twitter Button
  • Follow us on Facebook Button
  • Follow us on Twitter Button