Fintona Girls' School engaged Red Crayon to develop a marketing campaign designed to generate awareness of the school, and attract parents to enquire, and ultimately increase enrolment numbers.
The campaign gave Red Crayon the opportunity to devise the campaign strategy, which covered both traditional and online advertising, develop an overall campaign theme or concept and conduct a photoshoot to capture images that would be used in the campaign.
Upon selection of the hero images for the campaign, the graphic designers and digital designers used the campaign theme to design supporting tactical elements; a new website page, an online booking form, Electronic Direct Mailer (EDM) and print advertisements.
The campaign was also supported by a Google Adwords Campaign, which ran for the full duration of the campaign.
The campaign proved to be very successful for Fintona Girls’ School, delivering a significant increase in web traffic through EDMs, print advertising and Google Adwords.
About the client:
Founded in 1896, Fintona Girls’ School is an independent, non-denominational day school for girls from Prep to Year 12 and offers a co-educational early learning program for girls and boys.
