The fashion industry is ever changing, with new trends, fabrics, colours and seasons influencing product ranges. A website is an ideal medium to promote new product ranges, promotions and brand communications.
Red Crayon's web designers and graphic designers have recently had the opportunity to redesign the website, in terms of both visual design and functionally.
The new design focuses on the use of key imagery from Edge Clothing's Autumn/Winter Catalogue as the basis of each page design. Integrating photography from the catalogue into the website pages creates consistency across the two mediums, and is an ideal way to further promote the clothing available in store.
By using seasonal imagery throughout the design, Edge Clothing can regularly refresh the look of their website without having to go to the expense of having the whole site redesigned. The selected images can simply be integrated into the existing design, introducing new looks and colours, and furthering the promotion of the range.
To support the launch of the new website, Edge Clothing used their Twitter and Facebook accounts to promote the new site, as well as sending an electronic database mail (EDM) to their database.
About the Client
Established in 1991, Edge Clothing is a fashion retailer with locations in Melbourne and Geelong. They stock such brands as Lee, Ladakh, Nobody, Mooks, Sass, Flux, Bettina Liano, Industrie, and Wrangler.
