Incorporating a number of different messages or details into a communication piece can be quite a challenge for a graphic designer. Each message needs to be clearly identified, but not compete with other messages on the page.
The selection of colour, font and imagery plays an important role in designing a complex marketing or advertising communication piece, as does the decision on how the artwork will be printed or produced.
Red Crayon's Graphic Designers recently designed a Z-Card™ for Camp Australia to promote their Events division of the business. The design uses photography taken by Red Crayon as well as colours and graphical elements to incorporate a business profile, six product offerings and client testimonials.
The clever fold and hard covers, which are patent by Z-Card™ make the printed piece perfect to slip into a pocket or wallet, and is durable, ensuring the piece of marketing or advertising collateral is long lasting.
About the Client
Camp Australia provides a unique event management service, catering for family, sporting, community or team building event.
Their event offerings are: Family Days, Kids at Work, Kids Zones, Team Building, Sports Events and Kids Clubs.
