When creating a new brand identity, it is important to have a digital and traditional strategy to support the brand, not only from a brand launch perspective, but also to ensure that the brand is marketed correctly through both above the line and below the line mediums, and that the brand message is the same at all touch points.
The Zag Finance website is just one component of the digital strategy for Zag Finance, which also includes electronic direct marketing through enewletters and email templates (EDM), search engine optimisation and search engine marketing, Google Adwords campaigns and online rich media banner advertising.
As the brand logo is striking in its own right, when designing the website, the website designer kept the overall look of the site clean and white, and took different hues from the logo colours to make the navigation and key areas on each webpage stand out.
Imagery also plays an important role in the website's design, delivering a human element to the services offered by Zag Finance.
About the Client
As a brokerage arm of the Zagame Automotive Group, ZAG Finance was established to provide the highest level of personal service to their clients with finance & insurance products for the purchase of motor vehicles, boats or equipment. Zag Finance offers their clients something distinctive; individual one-on-one service, with access to industry leading finance & insurance products and assurance that they will find superior and cost effective products to suit their client's individual requirements.
