The footwear brand Shape-ups wanted to change the television commercial given to them by the global head office to remove the American accent and language used.
Red Crayon managed the process to make this TVC more appealing to the Australian market by creating a new script and using local actors and voice over artists. The new audio was recorded in a South Melbourne studio, then our digital designer stitched the files together and applied the new sound to the TVC.
To ensure the visual matched the new audio, the digital and graphic design department designed and animated 3D text that appears throughout the ad.
This TVC will be now used on commercial and paid television throughout Australia and New Zealand.
About the client
Shape-ups, from Skechers, are a unique casual shoe that helps you shape up while you walk. They are available in women’s and men’s, and assist in improving posture, toning muscles and reducing joint stress.
