Our blog showcases recent campaigns across strategy, social media, digital and graphic design
work, along with providing some handy social media tips along the way!

07 September 2010

Penrith Panthers - The Den Digital Campaign

After another fantastic win on the weekend the Penrith Panthers look set to be a force to be reckoned with come finals time.

The also seem to be at the forefront of technology with the launch of the all new pantherden.com.au online portal. The Den is a site for all Panthers Members and supporters that will make sure they don’t miss a thing. It will house all the latest finals information, provide direct access to the merchandise store, information on membership for the 2011 season and a stacks of Panthers trivia aimed to stump even the staunchest Panthers fan.

After detailed correspondence with IMG STG and their client the Penrith Panthers, Red Crayon was able to get down to the business of designing. The first concept developed was so well liked by the clients it seems set to not only be used for 'The Den' pantherden.com.au as originally intended, it will also be rolled out across a series of 2011 initiatives.

About the Client

Red Crayon redcrayon.com.au was engaged by IMG Sports Technology Group, who are the technology arm of IMG, the worlds premier and most diversified sports, entertainment and media company. IMG Sports Technology Group provides powerful web-based platforms for easier management of events, member information, online auctions and online shops. Being a creative partner of IMG and IMG STG has exposed Red Crayon to a diverse range of sport based creative opportunities.

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