The Green Futures Campaign is a Mission Australia initiative in which registered tradespeople install energy saving products in houses. This campaign is not only an environmental venture, but is also aimed at aiding those in unfortunate financial circumstances to save money due to the lower costs of these energy saving products. This free initiative is therefore succinctly summed up by the slogan Save your money and the Environment.
Red Crayon’s creative team developed the concept for the campaign that communicated the message in a clear and fun way. Our graphic designers and web designers then used the concept to develop various materials including outdoor advertising, press advertisements, direct mail pieces, flyers and an electronic direct mail (EDM). These pieces successfully acted to engage the public and educate them about this initiative.
About the client
Mission Australia historically arose from Brisbane City Mission and Sydney City Mission, assist in helping Australians get back on their feet. With services across metropolitan, rural and regional Australia they assist more than 300,000 people each year.
To find out more visit www.missionaustralia.com.au
