Crayola recently established some new branding guidelines. These changes needed to be implemented across all Crayola materials internationally.
Over the last month, Red Crayon has amended all Crayola packaging to reflect these new guidelines. These designs will be used throughout Australia and New Zealand. This large design project required significant project management due to the abundant variety of products and to maintain the required deadlines. New packaging development included a large number of Crayola brands such as Twistables, Chalk 'n Duster, Gel Pen, Pip Squeaks and Paint Tools to name a few.
About the client
For over 120 years Crayola has been a colour company, with a focus on creativity, learning and fun. With a vast product range including crayons, markers, pencils and paint, children all around the world use the Crayola brand daily.
