Red Crayon has worked with long-time client Zagame Automotive to produce and deliver two Electronic Direct Mails (EDMs). With a vast range of experience with creating, designing and delivering EDMs, the Red Crayon team was excited to create two unique and visually appealing pieces.
The first was a Christmas EDM promoting Ferrari and Maserati merchandise. Here, our creative team had to incorporate the traditional elements that are true to the Zagame Automotive brand, with a Christmas feel.
The second was a Grand Prix EDM invite. Zagame Automotive, the official dealer of Ferrari in Victoria, promoted Ferrari Formula 1 Club tickets to the 2011 Australian Grand Prix. Again, Red Crayon’s creative team had to work within the brand guidelines to produce an EDM that truly reflected the Zagame brand. With both EDMs, Red Crayon was involved in the concept development then designing and coding the EDM in HTML, ensuring its efficient and effective delivery.
About the Client
Red Crayon has worked with Zagame Automotive for approximately 5 years. Zagame Automotive is a family-owned company and is the official dealer for both Ferrari and Maserati in Victoria, in addition to having several other prestigious international automotive brands within their portfolio.
