Red Crayon recently worked with SkyBus to implement a campaign to increase awareness of the fact that SkyBus is now open 24 hours a day, 7 days a week.
An initial concept was developed by our creative team to highlight the reliability of the SkyBus service. This concept was then used across a promotional flyer (distributed at a launch event), an internal EDM, website banner and poster. Red Crayon also created a paid search campaign using Google Adwords to run across the duration of the campaign.
About the Client
SkyBus operates express bus services between Melbourne’s Tullamarine Airport and the CBD. With frequent and reliable services running 24 hours a day, 7 days a week, SkyBus offers a hassle free service to and from the airport.
