Creating a logo for a new company is always an exciting project and one that the Red Crayon team approaches with expertise and fresh creative ideas. Red Crayon recently had the pleasure of working with a new Queensland based international recruitment company, Rock People, on the development of their brand and logo. Red Crayon was charged with creating an eye-catching logo that was quirky and unique, while still being relevant to the mining and civil services industry.
The process of developing logo concepts began with our expert graphic design team. This involved creating a small range of concepts which included a traditional corporate logo and ranged all the way through to a character driven, quirky logo graphic. Importantly, the mining industry was kept at the forefront of design concepts as was the company’s key target audience. Throughout the process the logo began to take shape in the form of a unique character graphic which had the added ability of being applied across numerous platforms moving forward. The logo has also created a perfect base to proceed with 3D illustration of the graphic in the future
About the Client
Rock People is a Brisbane based recruitment company specialising in recruiting the best talent for professional technical and executive appointments in the mining industry, worldwide. With an extensive international network, Rock People has launched very successfully and is in full operation. Rock People: Unearthing the best resources.
Red Crayon thoroughly enjoyed working with Rock People on their company logo and look forward to assisting the business as they grow into the future.
To find our more information about Rock People, email them This e-mail address is being protected from spambots. You need JavaScript enabled to view it
