Red Crayon has recently been involved with Retracom in delivering an AdWords Campaign, so as to increase their visibility in the online arena and further guide customers to their website when seeking the relevant information.
An AdWords Campaign is an effective tactic under the Search Engine Marketing (SEM) umbrella. This campaign leverages the 70% of people who use search engines such as Google in an effort to find information on various products and services. This process therefore promotes a company through search engines by delivering relevant content in search results for searchers, and therefore encouraging them to click-through to the company site.
The AdWords Campaign process that was performed by Red Crayon included a strategic think tank session with Retracom, further analysis around AdWords, campaign setup, ad writing and campaign management. The AdWords Campaign has been running for less than one week, and already Retracom are experiencing a 22% increase in website traffic and an 88% increase in the number of enquiries. The success of their AdWords Campaign demonstrates the importance of guiding customer traffic to your website and its influence on the success of your online presence.
About the Client
Retracom, established 35 years ago, is an Australian leader in their five areas of expertise - insulated panel manufacturing, insulated panel installation, transportable building manufacturing, transportable building hire and Solaris insulated roofing.
