Red Crayon has recently been involved in developing, creating and implementing a comprehensive marketing campaign in an effort to promote and generate excitement about upcoming Easter offers at Cold Rock Ice Creamery.
Red Crayon was involved in a wide variety of tactics and campaign elements, all of which were based on the initial Easter campaign concept developed by Red Crayon. This theme developed is based on the release of a limited edition “Mix In” using delicious Cadbury Creme Eggs.
From there, Red Crayon were able to implement a variety of tactics so as to create a holistic, fun and strategic campaign, including YouTube page personalisation, Twitter personalisation, Facebook updates, A1 posters, sign-up pads, online entry forms, design of Easter t-shirts worn by staff, cabinet stickers, web banner updates, the production and upload of an Easter DVD and EDMs. All these tactics worked synergistically to create a comprehensive and exciting campaign that had great reach to both current and potential Cold Rock customers.
The quirky and fun aspect to the Cadbury Creme Egg brand was echoed by the Cold Rock brand personality, which allowed for the idea of a the ‘suicidal’ eggs diving into the Cold Rock ice cream tub to be used – thus linking to current brand advocates of the Cadbury Creme Egg as well as aligning with the Cold Rock brand look and feel.
About the Client
Cold Rock is one of the great companies owned by Franchised Food Company. Australian owned and established in 1996, Cold Rock has over 90 stores Australia-wide with plans to grow this number. Red Crayon had a wonderful time working with such a fun and delicious brand!
