The 2011 Melbourne Marathon theme has recently been developed by the creative team at Red Crayon. As the Bank of Melbourne is the title sponsor for 2011, a new brand guideline and brand colours needed to be considered in the design. Our creative team firstly developed the event logo and related brand guidelines. They then developed initial concepts for the theme that showcased Melbourne as the venue and created a feeling of fun. Once the concept was selected it was developed further so that it can be used across the huge range of event marketing collateral including press advertising, website, social media, TV commercials and merchandise.
About the Client
IMG is one of the world's largest sports, hospitality, fashion and event management companies. IMG activities include Sponsorship Sales and Servicing, Event Marketing and Management, Corporate Hospitality, Corporate Consulting, Licensing & Merchandise and Arts & Entertainment. Events include Melbourne Marathon, Medibank International, JBWere Masters and the Melbourne Flower and Garden Show.
