As the full service creative agency for Cold Rock Ice Creamery, Red Crayon is responsible for rolling out all tactical items for both national promotions and local store marketing for each Cold Rock store across Australia.
Red Crayon has recently been involved in creating in store posters and press advertising that are specific to individual store campaigns. Red Crayon has also developed store items including cone packaging, cake tags and discount cards, all of which are bright, bold and eye catching to encourage excitement around the Cold Rock products. These items are all instrumental in creating a strong brand image for Cold Rock, ensuring that each and every store is consistent and representative of the brand.
About the Client
Cold Rock Ice Creamery, owned by the Franchised Food Company is an Australian store specialising in creating a unique ice cream experience where customers can mix in confectionery products over the trademarked iced slab. The brand is a fun, lively and exciting and Red Crayon is thrilled to be working on it.
