Over the last few months Red Crayon has been working with Mission Australia to re-brand their Early Learning Centres and roll this out across a wide range of collateral both printed and online. Red Crayon began the re-branding process by running a positioning workshop which undertook an internal and external situational anaylsis while also strategically addressing the brand personality, among other important collaborative exercises. Due to the centres being located in lower socio demographic areas around the country, Red Crayon ensured the recommendations and tactical items presented were appropriate for the target audience.
The logo and brand were designed and developed to be visually engaging and appealing. Bright and vibrant colours were used for the logo focusing on a strong nature orientated visual to evoke the nurturing and natural environment created for the children. The next step for Red Crayon was to roll this new brand out across a range of collateral including: outdoor signage, stationery, press advertisements, uniforms, postcard direct mail pieces, email signatures and staff handbooks, amongst a range of other internal communications ensuring the branding remained eye catching and consistent. The final and integral tactical item was the creative design for the website. Red Crayon creatively designed the website to ensure a consistent look and feel with all other collateral to achieve holistic branding for the business. As the website is aimed at parents with low literacy levels, Red Crayon ensured the was simple to use and easy to understand for all viewers.
About the client:
Mission Australia Early Learning Services is a community-based quality early learning, childcare and long day care services provider. Their philosophy is to provide a natural and nurturing environment that encourages a love of learning. There are currently 29 centres across the country providing high quality care for children aged 0 to 6 years old.
