Earlier this year, Red Crayon took on the management of SkyBus’ Social Media content. Red Crayon posts to the SkyBus social media accounts Facebook and Twitter 3 times a week to ensure that regular engagement with followers is maintained. SkyBus and Red Crayon seek to strike a balance between maintaining contact with SkyBus customers while being conscious not to over-post and be too overbearing with constant brand messages.
Red Crayon’s focus is on communication and engagement with followers, meaning the posts encourage customer response, resulting in two-way communication. SkyBus offers a rational airport shuttle service, however many customers feel emotionally connected with the brand as it has strong associations with visiting family and friends.
Since commencing management of Facebook this year, the volume of monthly active users increased from 54 in March to 353 in August, a 553.5% increase! SkyBus now have 523 likes on Facebook and 551 followers on Twitter.
About the client:
Skybus commenced operations on 6 June 1978, running a shuttle service between Melbourne Airport and the city. SkyBus offers the quickest and most convenient way to travel to and from Melbourne Airport with services operating every 10 minutes, 24 hours a day and 7 days a week.
For more information visit the website: www.skybus.com.au or follow SkyBus Online
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