Red Crayon has recently been working with CS Energy during the company’s transition to a new structure and portfolio of assets following the Queensland Government's restructure of its generating companies from three companies into two. CS Energy undertook a re-branding exercise to herald their re-entry into the industry as a new business from July 1. Red Crayon was appointed to address the rebranding of the Queensland energy organisation through brand development, strategy and collaboratively worked with CS Energy to meet their strategic and tactical requirements.
Red Crayon began by running focus groups and brand strategy workshops as the first steps to designing a new logo and brand, which truly represent the new direction, new focus, new strategy and new portfolio of CS Energy. With a focus on strong and vibrant colours, together with multifaceted symbolic shapes, a new logo and brand for CS Energy was born that reflected its past, present and future in a modern and positive way.
Once the logo was completed, Red Crayon ran a positioning workshop and then began the tactical roll out and application of this new brand and logo to a list of priority items. Ongoing transparent and active two-way communication with staff was crucial. Red Crayon developed and executed the following elements: video production and post production, business cards, letterhead, envelopes, website creative re-skin, intranet creative re-skin, desktop backgrounds, screensavers, email signature, desktop calendar, pull up banners, PowerPoint and Word templates, graphical map and organisational chart representations among others.
Red Crayon is proud to be working with CS Energy and looks forward to continuing to assist CS Energy in the future.
About the client:
CS Energy is a Queensland Government owned energy provider with a unique mix of technology and an innovative approach. They employ skilled, talented people who are striving to deliver a sustainable and commercially viable future for the organisation and the people of Queensland. At CS Energy our future is bright
