Facebook Advertising
Original article on AdNews
The dominance and success of Facebook is becoming ever more evident as a recent
article illustrated.
- Facebook has declared that its online audience is now the second-highest in ranking behind Google and has overtaken Ninemsn.
- They claim that the average user spends just over 6 hours per month on Facebook, which equates to around three times more than the time spend on its rival Ninemsn.
- In regards to revenue, Facebook shows the fastest growth amongst any other main online publisher and its predicted to write more than $50 million in Australia by
year's end.
How it can help you: Facebook is currently one of the largest social networks online and is therefore an excellent asset that can be used to communicate to a wider audience. It is increasingly common for an individual to use Facebook for information and company searches (in a 'Google Search' way) meaning that your business Facebook page needs to look impressive and be as functional as possible.
A Facebook business page allows people to become fans and "like" your brand, this not only creates a forum in which information can be distributed, but it also allows for continuous feedback from consumers and the possibility of further interaction. Keeping your followers updated with the most recent news and events, as well as tempting fans with occasional offers, has fantastic results and would be highly desirable.
Integrating Facebook ads into your marketing strategy is another way to generate awareness for your brand. These ads work in a similar way to Google Adwords, but also have the additional advantage of being able to include an image relating to the viewers interest. These ads can be specifically targeted towards people of a particular demographic and can be controlled with monetary budgets and data analysis.
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