Social Media and Guerilla Marketing
Original blog on Francesco Mugnai
Guerilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big budget. In today's media saturated landscape it is vital for brands to stand out amongst the crowd.
Guerilla marketing abandons traditional marketing tactics for a more innovative, creative and ultimately engaging strategy. With the development of social media, Guerilla marketing has become increasingly relevant as individuals are constantly bombarded with branding messages. People are looking for an experience, a straight brand message is no longer enough.
By creating a memorable experience around a brand, where individuals are intrigued, challenged and engaged, they are significantly more likely to discuss and reflect on the experience with others. In today's society, this is most likely to be done using social media channels such as Facebook.
Guerilla marketing generates a conversation around an event, delivering the brand message in a way that challenges the typical perception of the brand. Click here to see some examples of successful Guerilla marketing campaigns.
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