Red Crayon recently developed a campaign concept to generate awareness of SkyBus, an airport to city bus service that runs every 10 minutes during the day from Southern Cross Station to Melbourne Airport. Red Crayon developed the creative concept 'My Melbourne Moment' which asks competition participants to capture their Melbourne Moment with a pair of SkyBus sunglasses, which were custom designed for the purpose of the campaign.
As part of the campaign Red Crayon produced a YouTube video starring SkyBus' brand ambassador Lauren Phillips. Red Crayon began the production process by developing a creative concept and storyboard that captured the spirit of the campaign, enticing people to enter the competition and get excited about the opportunity to win $5000.
The online video was created to illustrate to customers the fun, playful side of SkyBus as well as show the ease of entering the competition. The clip was shot in a studio using a green screen, with Lauren Phillips narrating. A series of shots of Melbourne were then placed behind Lauren, edited in quick succession to illustrate the various opportunities and places to capture ones own 'Melbourne Moment'.
The SkyBus Melbourne Moments competition launched on Monday 19th September and runs until November, involving a number of tactical items including flyers, EDMs, scooter advertising, Custom Facebook application and entry form and online web advertising.
To enter the SkyBus competition for your chance to win $5000 worth of Melbourne Moments please click here
