Original Article Awareness Networks
There are elements that need to be considered when building a successful Social Marketing campaign, these were outlined in a recent article which we have summarised below:
- Passion - Social Media is not just a way of driving leads and sales, it is also a way of giving your fans a voice to share their passion about the brand resulting in building brand awareness and conversation.
- Plan - Social Media is growing rapidly and should be considered as part of your future direction. Commit now and take an opportunity to test and tailor engagement based on feedback and results achieved. Agencies such as Red Crayon can offer advice and create realistic plans and projections on Social Marketing.
- Tools - The number of tools and apps is endless so you should focus on a specific number of tools and get it right! It is important not to go overboard and spread your focus too thinly. Develop your expertise and learn from the mistakes of others.
- Search - Create social content such as Blogposts, YouTube Channels and Webinars, these help add value and keywords which in turn improve search engine rankings. Think about where are your prospective customers are searching, and be there!
- Help - Plan your resources around these key functional areas: Research & Insight, Engagements & Community Building, Media Planning & Integration and Data & Analytics.
- Goals - Understand what you want to achieve and where and how you want to participate and stick to your plans.
- Budget - Allocate a social media budget based on social media maturity. Use industry benchmarks to allocate your.
- Time - Go in for the long haul. This is one of the most important channels of future marketing, customer services and product developments.
- Why - Only a portion of your social efforts can be tracked directly to sales, most is relationship development based. Look at long term investment in your brand by focusing on existing customers, they will help spread the word for you.
