Red Crayon was responsible for developing a creative concept for the Nutshack Father's Day promotion in order to encourage people to buy Nutshack products as gifts on
Father's Day.
It was essential to ensure that the marketing materials produced were eye-catching and enticing to shoppers while at the same time supporting the Nutshack branding. The campaign was rolled out over a series of tactical items, including posters, stickers and updates to the existing Nutshack web page. Additionally, an Adwords campaign was run to direct potential customers towards the website. The campaign focused on a competition, giving shoppers the opportunity to enter into a draw to win a V8 Hot Lap, courtesy of events company 'Red Balloon'. All you needed to do to enter was purchase a Nutshack personalised feast as a Father's Day gift!
About the Client
Red Crayon has been working with Nutshack since the beginning of 2011. Nutshack has been franchising since 1994 and has enjoyed a steady growth, holding a strong position in the market today. The company is proudly 100% Australian owned, and is a brand of the Franchised Food Company. Nutshack boasts an impressive selection of quality nuts, dried fruits and gourmet chocolates and is the ideal place to find the most comprehensive range of fresh, tasty & healthy snacks.
