Red Crayon has recently been working with Brooks Sports Australia to design and develop a new Facebook Application and an online entry form. This custom app was designed to raise awareness of the new Pure Project shoe range and increase customer engagement with the Brooks Sports Australia Facebook page. The online entry form was designed and coded to promote the a competition where individuals are asked to nominate their favourite shoe from the ‘Pure Project’ range. By entering the competition they will go in the draw to win an Ironman Melbourne entry ticket.
In order to make the application visually appealing to the target market, our graphics team was heavily involved throughout the process of concept development, through to design and user experience. As the shoes are bright, bold and funky, these were the main ideas behind the design. Also, as all of the Brooks Sports Australia collateral contain the brand ethos ‘Run Happy’, it was important the overall design incorporated this key messaging.
About the client
Brooks Sports Australia is a leading running company that designs and markets high-performance men's and women's running shoes and apparel in over 40 countries worldwide. With a commitment to building innovative running gear, they strive to keep their consumers running longer.
