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strategy. design. digital.

Brief:

To develop a brand identity for iRun, a running resource hub, that was fresh, modern and reflected all aspects of running.

In a joint project from Athletics Australia and IMG, a new brand identity was also required for Running Australia. This logo design needed to be mindful of the brand frequently appearing alongside the iRun and Athletics Australia logos.

Result:

The iRun logo was developed to represent all parts of running, whether it be track, road or distance. Red Crayon then developed the brand guidelines to cover all printed and online materials, ensuring ongoing brand consistency.

Running Australia’s logo was created to incorporate the human element of running and utilised a colour palette that would compliment those it would be associated with.