design | digital. Red Crayon created a new brand and logo for Autolink which was then applied to supporting sales
collateral including interface website design, DVD and premium sales brochure.

design. digital.

Brief:

To create a new brand, and supporting sales collateral, which represented nine vehicle parts manufacturers coming together and highlighted their strength as both individual companies and as a team, enabling successful promotion of their offering internationally.

Result:

Focusing on two growing automotive markets being actively pursued in India and Thailand, it was imperative that Red Crayon deliver a comprehensive and creatively engaging digital and printed solution. Following considered brand and logo development, Red Crayon also created a 3D concept car render to be used as the brand's hero image. An interactive website and DVD were created as high end sales tools, along with a supporting premium sales brochure was also developed.