strategy | design | digital. Red Crayon undertook the re-brand of CS Energy including brand strategy, brand development,
positioning workshops, logo design and then produced stationery, video production, website interface design and more.

strategy. design. digital.

Brief:

Following a Government mandated restructure, Red Crayon worked with CS Energy to re-brand their organisation and demonstrate a new business entering the marketplace on 1 July 2011.

Result:

Red Crayon began by facilitating staff focus groups and brand strategy workshops as the first steps to designing a modern logo and brand. With a focus on strong and vibrant colours, together with multifaceted symbolic shapes, a new logo and brand for CS Energy was born that reflected its past, present and future in a positive way.

Facilitated Positioning workshops helped guide the tactical roll out and application of this new brand to a list of priority items. Ongoing transparent and active two-way communication with staff was crucial.  Red Crayon designed, developed and executed: video production, business cards, letterhead, envelopes, website creative re-skin, intranet creative re-skin, desktop backgrounds, screensavers, email signature, pull up banners, PowerPoint and Word templates and even graphical map representations, among many others.