design. Red Crayon was tasked by FAPM to develop their Annual Report which included design
of the look and feel and full typesetting with final art output in digital and printed formats.

design.

Brief:

Red Crayon was tasked with developing a new creative design for the 2009/10 annual report. The concept was to capture the theme of 'new direction' to visually represent moving forward and re-invigoration. Previous reports have used imagery that was typically automotive, in contrast, this report needed to look fresh, modern and professional and be able to be easily produced in electronic and printed formats.

Result:

The FAPM annual report utilised the brand colours of blue and black in a modern way, with a continuous 'ribbon' running throughout the design to indicate movement and tie the sections together. Imagery used indicated the movement from old to new to represent technology and innovation. There was a particular focus on ensuring the financial sections were visually appealing and to also allow for quick reference.

The project achieved the client's objective of being easy to understand and read, whilst looking fresh, modern and simple.