strategy | social | design | digital. Red Crayon assist Franchised Food Company, including Cold Rock, with their
marketing and campaign strategy, social media, point of sale, electronic direct mail, video production and more. 

strategy. social. design. digital.

Brief:

To create four captivating websites that uniquely reflected: Franchised Food Company, Mr Whippy, Nutshack and Pretzel World. Red Crayon were then approached to deliver a campaign for Cold Rock during Easter that highlighted the limited edition Mix In - Cadbury Crème Egg – and generate sales.

Result:

Red Crayon designed and developed four unique websites that displayed the brand personalities of Franchised Food Company, Mr Whippy, Nutshack and Pretzel World. Each website was developed to position the business creatively, while still staying true to its brand values.

Highlighting the fun of the Cadbury Crème Egg and Cold Rock, Red Crayon developed an extremely successful Easter campaign for Cold Rock which included: YouTube page and Twitter personalisation, Facebook updates, point of sale, web banners, Electronic Direct Mail (EDM) and the production and upload of a promotional video.

Following the campaign, Cold Rock saw an increase in sales and significant database growth.