strategy | social | design | digital. Red Crayon work with IMG across their marketing strategy, event themes,
interface design, printed collateral, social media, television (TV) and more.

strategy. social. digital. design.

Brief:

To develop a new theme for both the 2010 and 2011 Melbourne Marathons that tied in with their major sponsor, then implement these themes out across all tactical materials.

Additionally, for Penrith Panthers, Red Crayon were asked to deliver a creative solution for their “Panther Den” membership portal that captured the team's brand and engaged the target audience.

Result:

Red Crayon successfully delivered an integrated Melbourne Marathon campaign that includes TV, radio, press, social media and printed collateral.

The Penrith Panthers member portal creative was developed and utilised across additional membership materials, well beyond the initial scope of the project.