Social Media Marketing & Advertising Melbourne
The media planning and buying of social media advertising on Facebook and Instagram.
Facebook and Instagram offer full-funnel buying; the strength and size of audience can be used to drive brand and action. We use research and Facebook/ Instagram data to segment our audience to assist us in optimising towards the best performers throughout the campaign. Facebook and Instagram help drive reach and we employ both a prospecting to deliver the initial message and re-targeting to push conversions. Our lookalike strategy delivers our campaign to those that have similar audience interests and behaviours to those that are already clicking.