Colliers International – 97 Alma Road, St Kilda East

97 Alma Road, St Kilda East 

Colliers International

Brief
Red Crayon was appointed by Colliers International to develop a property identity and accompanying Information Memorandum to capture the essence of an ultimate inner-city investment and development site – 97 Alma Road, St Kilda East.

Solution
Perfectly positioned directly across from Alma Park and nestled between the cosmopolitan suburbs of St Kilda, Windsor, Prahran and Albert Park, Red Crayon named and branded the site Saint Alma. The accompanying Information Memorandum features a contemporary monochrome design accentuated with a pop of orange throughout to portray the premium asset location within this highly sought after urban vicinity. The minimal design captured the sites endless possibilities.

Inspiration was sourced from surrounding suburbs, with lifestyle imagery at the forefront of the design to truly portray the unique junction of amenities and their glorious intricacies. With restrained typefaces and simplified layouts, the Information Memorandum truly represents the iconic asset on offer.

Result
The site branding and information memorandum design were well received by the team at Colliers International and their client respectively.

Services
Branding & Collateral Design