SECURE THE NEW NORMAL CAMPAIGN
ASALEO CARE – TORK
Red Crayon was engaged by Asaleo Care to develop a campaign for their professional hygiene brand, Tork Australia. The brief was to produce a B2B campaign that educates and supports businesses to improve their hygiene and cleaning standards as they navigate this ‘new normal’ post pandemic.
Through strategic interpretation of the brief Red Crayon and Tork worked closely together to develop the ‘Secure the new normal in hygiene’ campaign. The creative was brought to life using a strong and autorotative lock up, echoing Tork’s credibility in the space alongside full bleed lifestyle and product imagery and clear call to action copy. Red Crayon developed and managed the purchase of an omnichannel media plan, including trade publication print and digital, targeted LinkedIn advertising and sponsored content and editorials. The campaign artwork was rolled out across print ads, display banners, eDMs, social ads and an array of digital brochures, posters and checklists.
The campaign was well received by Tork, their distributors and end users and customers, so much so, it was extended into the New Zealand Market and continues to drive awareness and enquiry in both markets.