WHOLESOME LIVING RANGE
Post the launch of the new Wholegrain Lo-Fo Loaf, the entire Wholesome Living Range was re-launched into the market. This called for new photography and updated styling of the product range to appeal to parents and children alike.
Red Crayon shot and produced a series of still and GIF images to use throughout the Bakers Delight social media platforms.
A colour coding system was created to differentiate between the core product pillars, each product was heroed with it’s relevant colour to aid in product recognition and recall. These were also supplemented with props to reinforce the unique attributes of each product.
Beyond this, health conscience recipes heroing the product range were also created and photographed for use on Bakers Delight recipe hub.
The Wholesome Living Range is now in market, the community feedback has been overwhelmingly positive, now everyone can enjoy Bakers Delight products!