BEACHWOOD HOMES

Home Builder Marketing & Brand Strategy | Beachwood Homes

Brand Awareness & Integrated Advertising Campaign

Challenege
Beachwood Homes engaged Red Crayon to develop its first brand campaign, strengthening awareness and consideration across the competitive Victorian new home market. The objective was to position Beachwood as the confident choice for first home buyers and knock down rebuild customers.

Solution
We combined brand health research, customer insights and competitor analysis with strategic workshops to define Beachwood's positioning, audiences and campaign platform.

It's Gotta Be Beachwood became the unifying brand idea. A confident, conversational platform designed to build recognition and preference. Brought to life through relatable homebuyer moments, the integrated campaign rolled out across TV, OOH, YouTube, Meta, display and targeted digital media.

Outcome
A distinctive, scalable brand platform giving Beachwood Homes a consistent creative idea across its first major brand campaign, designed to build awareness, consideration and enquiries across key homebuyer audiences.

Capabilities Delivered
Home Builder Marketing • Property Marketing • Brand Strategy • Brand Positioning • Consumer Insights • Audience Strategy • Integrated Advertising Campaigns • Campaign Creative • TV Advertising • OOH Advertising • YouTube Advertising • Meta Advertising • Digital Advertising • Video Production • Photography • Media Planning & Buying