173 Burke Road
Colliers International, alongside Alexander Robertson, appointed Red Crayon to capture Glen Iris’ iconic commercial property 173 Burke Road in a suite of sale assets. The assets took inspiration from the building’s iconic exterior architecture, its close proximity to Melbourne’s CBD and the premium surrounding amenities.
Boasting the essence of Glen Iris and its sophisticated surrounds, 173 Burke Road is one of metropolitan Melbourne’s most iconic office buildings within a prime location. Red Crayon created a unique and bespoke design, capturing the building in a contemporary light, yet pays homage to its timeless architectural significance.
The contemporary front cover heroes the 173 Burke Road building branding created by Red Crayon, inspired by the linear shapes and applications of the buildings frontage. The colour palette is contemporary, and supported by minimalistic typographic treatment. There was considered use of angular shapes to represent the buildings architecture, to frame the heroed lifestyle and building imagery.
To support the printed assets Red Crayon filmed from ground and via drone to capture key content which was then edited to showcase the asset in a highly consumable and visually diverse manor, arming the agents with a sales tool which was posted on social channels and shared via digital platforms.