Cushman & Wakefield 671 Chapel Street

671 Chapel Street

Cushman & Wakefield

Brief
Red Crayon was appointed by Cushman & Wakefield to develop the property identify and accompanying Information Memorandum to capture the essence of South Yarra’s last remaining development site – 671 Chapel Street.

Solution
South Yarra has been identified as Melbourne’s most liveable suburb. With new riverside developments, mansions, and modern apartments, Red Crayon created a contemporary monochrome design featuring a premium gold finish throughout to portray the premium asset location within this high-end suburb. The minimal design captured the sites endless possibilities..

Inspiration was sourced from surrounding frontages, with lifestyle imagery at the forefront of the design to truly portray the elite Melbourne suburb and its glorious intricacies. With elegant typefaces and metallic hues, the Information Memorandum truly represents the iconic asset on offer.

Services
Branding & Collateral Design